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Carry-off Café Culture
KWV has launched a convenient 375ml four-pack of Café Culture Pinotage in an easy to carry case, which will add to the shelf visibility ensuring an easy shopping experience for consumers.
"The introduction of the new pack size is designed to offer a convenient party pack solution or an easy trial option for first time buyers of this brand. Now consumers can enjoy a glass of wine without having to open a whole bottle of wine. This new addition also opens the door for us to investigate numerous in-store promotional opportunities," says Uschi van Zweel, category manager: Wine Southern Africa.
The current 750ml bottle has recommended retail price of R49.95 and the four-pack at R119.95.
