New packaging for Denny

Along with new look, the packaging carries consumer-friendly icons that make the shopping experience easier and enables consumers to identify a product that is most suited for their particular needs or requirements.

“The icons placed on the front and back of the packaging highlight the many health benefits of the range, along with different convenience elements such as ready-to-eat, low fat, no additives, allergy advice, microwavable and vegetarian icons,” says Sharon Reid, sales and marketing manager for Dining-In.

The visually appealing packaging design of the range was created by Contrast Design and the case configuration is 10 per case. The sauces are available in all leading supermarkets at recommended retail price of R10.50.