Limited Absolut gift pack

In honour of the legacy of Rock ‘n Roll, the studded, leather-encased bottle demonstrates the versatility of the brand, while emphasising its allegiance to the world of music.

Absolut's iconic status is largely attributed to ingenuity in the advertising arena and embracing technological advancements (in terms of digital outlets and various multi-media initiatives).

“It works because the creativity of the ad always asks the consumer about what they are seeing and leaves the viewer asking questions long after it has been screened. It creates long-lasting concept associations,” says Seth Pereira Absolut brand manager. “With every association, there is integrity as every ad and every connection to an idea or medium is consistent with the brand.”

It retails for approximately R180 and is available at leading retail outlets nationally.