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Sony goes green

Sony colours Mall Cop green; DVD launches new packaging initiative for studio.
Sony goes green

Sony Pictures Home Entertainment is launching a massive green packaging initiative, starting with the May 19 DVD and Blu-ray Disc release of Paul Blart: Mall Cop .

From Mall Cop on, all of Sony's single-disc standard-definition DVDs will incorporate ultra-light cases that feature 20% less plastic than Sony's previous single-disc standard DVDs and will be covered with plastic shrinkwrap that is 20% lighter. The printed artwork that wraps around boxes will use paper that contains 30% post-consumer waste. Previously, Sony had been using 100% virgin paper.

Read the full article here.

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