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Packaging New business South Africa

New stretch-wrapper to cut damages and costs

US truck accessory manufacturer implements new wrapper that pays big dividends.

Driving the back roads of the Texas Hill Country, where deer outnumber people, is no picnic; a vehicle requires substantial protection. Deer can often run everywhere, as more than 40 percent of the state's white-tailed deer population is concentrated in a 35-county area.

The chances of a truck encountering a deer at rapid speeds are, unfortunately, high. That's why Ranch Hand Truck Accessories, Shiner, TX, was established there in 1986 to produce truck-grill guards and front-bumper replacements, which still comprise a majority of the company's sales. Operating five company-owned, retail/wholesale outlets in Texas and Oklahoma, Ranch Hand has grown into one of the largest manufacturers of truck and sport utility vehicle accessories in the U.S., with distributors in 43 states and Canada—primarily, new-car dealerships and aftermarket truck accessory retailers.

The guards are growing in popularity, and Ranch Hand recently implemented a 25 percent increase in production. Once it did so, it needed a faster, more efficient and protective way of packaging the guards and other items for shipment.

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