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New US wine label inspired by beer and spirits branding

Effort in the US is aimed at improving weak brand loyalty among wine drinkers.

18 Nov 2008

Guinness has St. Patrick's Day, Abita has Mardi Gras and Dom Perignon gets to share in the most special occasions such as New Year's Eve, weddings and launching ships.

Budweiser gets top billing for July 4th, Corona is a no-brainer when there's sand and sun involved, Jack Daniel's and Jim Beam score when college football rolls around, while Absolut gets the celebrities.

So... "Does wine have an identity crisis?"

Top stories

Source:

Marketing & MediaHostile ad complaints, powered by AI, test the ARB

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Alberto Canteli leads Havas’ ambitious African strategy

Marketing & MediaAlberto Canteli leads Havas’ ambitious African strategy

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$Global mentorship: TBWA\SA's talent joins the Wright Academy$

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Source: © 123rf The South African Broadcasting Corporation (SABC) has appointed specialist digital sales partners

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Publicis Media has made some senior appointments. (L to r:) Brian Muguto joins as head of strategy, Kershnee Pillay has been promoted to MD of Starcom, and Kevin Ndinguri takes on the role of chief investment officer (Image supplied, composite by Lesely Svenson © Bizcommunity)

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