Extreme package makeover

If you have ever seen a makeover television show where they transform a person who does not feel good on the inside because they cannot get past their outer selves then you can imagine the affect bad packaging can have on your product. It is not a matter of looking shiny, pretty or even fancy but a matter of being able to connect with people on a first impression basis. After all, first impressions are important especially on the highly competitive retail shelves.

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