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Read the labels on all green products

13 Aug 2008

Have you heard of "nutrition fatigue"? It is a term for the problem faced by nutrition advocates after years of telling people so many things are dangerous to human health. This article refers to the US, but could it also be applicable to SA?

People stop paying attention. The problem is made worse by conflicting claims and counterclaims. One day something is bad for you, and the next day it has redeeming qualities.

The same problem might be happening with all things green. People overwhelmed by all the green noise of environmental claims might cynically turn away from the issue and stop paying so much attention to what's being said.

Read the full article here.