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Store brands gaining popularity ... even among well-to-do shoppers

Americans are increasingly favouring store-brand products over big brand names, according to a leading food-industry trade association. And as the US economy softens, many of the gains in store-brand sales have been among higher income shoppers.

5 Aug 2008

Retailers like to sell store brands because of the stronger profit margins they offer. But they're said to also be a factor in branding the store itself, along with fostering loyalty among customers.

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