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Launched ahead of the 2010 FIFA World Cup, the programme will be run in South Africa in the latter half of 2008. Sponsored in part by the European Union through Gijima KZN, an initiative of the Department of Economic Development, the programme requires participants to apply to be selected. A panel of eminent judges will ensure the standard of participants is high.
The programme will include participation in the Digital Campus, a photo assignment, and for those who carry out the assignment successfully, a further two-day Global Competitiveness Masterclass.
The aim of the whole programme is to equip participants to become adept at supplying the needs of international publishing, art and product markets. It not only involves photography, digital imaging and digital workflow skills and disciplines, but also an awareness of market demands and routes to market.
To apply, go to www.africamediaonline.com/displaypage.php?page=apep_info.