Woolworths' Find your Perfect Fit survey results in

The company has worked with global retail leaders such as Marks and Spencer, Levis and Target.

New sizing technology

Darren Todd, head of sourcing and technology at Woolworths, says, "We were delighted by the enthusiastic level of customer participation in the survey across the country. The number of people surveyed far exceeded our expectations and original targets."

The survey, themed 'find your perfect fit', measured a diverse group of men and women to ensure that Woolworths' clothing sizing standards continue to meet the needs of all South African customers. The survey used innovative new sizing technology to provide a 360° set of measurements for participants in the Western Cape, Gauteng and KwaZulu-Natal.

Data research

The survey was a first for South African consumers and another unique channel for Woolworths to listen to its customers and adapt to meet their needs. "We sat with each person who participated in the survey to go through their results and suggest the best clothing items in our current ranges for them," adds Todd.

The survey measured a good spread across gender, age and ethnicity, with 76% women and 24% men recorded in participation.

"It is essential that we provide high quality fashion that fits each of our customers. The data we collected will be used to develop an optimal fit standard across menswear and womenswear," concludes Todd. Customers can expect a selection of products resulting from the new sizing specifications in store from 2015.