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"It is an authentic Scotch and therefore we want to break down the barriers and let South Africans discover a new way to enjoy malt whisky without having to worry about all the history and traditions that can be somewhat intimidating," says Lauren Kuhlmey, marketing manager for Monkey Shoulder SA.
Launched by independent, family-owned distillers William Grant & Sons, it will be available in limited quantities at leading liquor stores nationwide from R310.