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2013 Product of the Year winners

The top 48 consumer goods, as voted for by South Africans, were announced at the 2013 Product of the Year Awards last night, 7 February, at the Maslow Hotel in Sandton.
Selected from over 200 products which made the finalist roll, the winners list is based on months of intensive research involving the surveying of over 5,000 South African households nationwide. The research is independent and conducted exclusively through research company - Nielsen.

"South African consumers are becoming more discerning and will no longer fall for the hype of advertising claims of products being 'new' or 'improved', 'the best' or 'unique'," says Product of the Year (POTY) MD, Preetesh Sewraj. "Consumers will research products, try them out and voice their opinions if they are not happy. The brands are well aware of this and therefore are becoming more inventive and strategic in order to attract and maintain customers in the crowded consumer goods market."

The 2013 winners come from across a wide spectrum of companies with the product categories ranging from personal care to household products and more sophisticated electronic devices and appliances.

The Product of the Year 2013 winners

Carbonated BeveragesPowerPlay Fruit Kick Energy Drink
Dairy BeveragesClover Danao Smooth
CondimentsNola Creamy Salad Dressing
Ready to EatNola Chicken Mayo
Quick MealsMaggi 2-Minute Noodles Flavours of Mzansi
Female SkincarePond's Flawless Radiance
Male SkincareVaseline Men Eventone Expert Face Care Range
Female DeodorantDove Invisible Dry
LotionVaseline Total Moisture Range
Petroleum JellyVaseline Men Petroleum Jelly
Facial WipesTLC Deep Cleanse Facial Wipes
Baby WipesPampers Sensitive Wipes
Hygiene SoapGynaGuard Ultimate Wash
Baby FoodNestle Jogolino
Power CleanersHandy Andy Power Cream Spray
BleachJik Multi Action
Consumer TechnologySamsung Galaxy SIII Smartphone
Premium PaintPlascon Nuroof Cool
Budget PaintSafari Enamel
SoupRoyco Instant Soup
ToothpasteColgate Total 12 Pro-Gum Health
LollipopPin Pop Mega
Lens CareOptiFog
DiapersPampers Premium Care
Sanitary PadsAlways Platinum
Panty LinersLil-Lets Ultra Long Pantyliners
ContraceptionContempo Rough Rider
Female GroomingNair Brazillian Spa Clay Cream
ToothbrushesColgate Optic White Toothbrush
Fabric ConditionerComfort Concentrated Fabric Conditioner
Hair ColourExcellence Mousse Chocolate Brown Hair Colour
Hair WashElvive Volume Collagen Shampoo and Conditioner
Hair TreatmentSchwarzkopf Gliss Repair + Gloss Treatment
Automatic LaundryOMO Auto Washing Powder
MilkClover Long Life Milk
Dairy FoodClover Cheese
Surface CareMr. Min Express Mist
Male DeodorantShield Men Xtra Cool
FlavourantsRobertsons Herbs & Spices Bottles
Handwash LaundryOMO Handwash
Laundry BarsSunlight Germiguard
TissueTwinsaver Essentials
OilHO Sun Flower Oil
Alcoholic BeveragesKWV 3 & Cola
Frozen SeafoodI&J Light & Crispy African Spice
Bath FoamSatiskin Blissful Berry Fantasy Foam Bath
Baby BeveragesHipp Organic Growing Up Milk
MouthwashColgate Complete Care Mouthwash

Sewraj said POTY would continue bridging the communication gap between the consumer and manufacturer through researching new products and testing them with consumers and providing constructive feedback to companies to ensure customers got value for their money.

Launched in 2008 in South Africa and present in more than 30 countries globally, POTY is ostensibly the world's largest consumer voted programme that identifies and celebrates innovation in the consumer goods industry. Companies enter their products to be put under the critical spotlight of consumer opinion. The products entered must be less than 18 months old.

Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print, and on-pack, to highlight the endorsement they have received from the South African public.
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Bruce Ungersbock
These guys also deserve to be included
Posted on 3 Aug 2013 21:39