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Professional hair care system launches in SA
Colomer South Africa will run a series of launches for its newly acquired black American Creme of Nature Professional hair care range, beginning in Johannesburg on 21 February 2011. With its roots in the US, the brand can currently be found in the UK, France, South America and North African countries.
Mary N Githu, brand manager at Colomer South Africa says, "The launch of a global brand makes perfect sense for the South African market. Stylists have urged us to give them an exclusive high performance range that is different from everything else."
The product range features certified organic ingredients, which nourish, strengthen and impart shine to help construct healthy vibrant hair. The sodium & no-lye relaxers are infused with sunflower and coconut oil and the after care range offers argan oil, a rare precious oil cultivated in Morocco, that delivers shine and softness to the hair.
Marketing campaign
The range will be supported through consumer and retail advertising as well as public relations exercises. Product demonstrations and salon workshops will continue to be the focus of the brand across the country where the education of stylists is key. Stylists will be given the tools to understand the brands inner workings so that they may be able to effectively communicate and demonstrate the brand's end benefit to the consumer.
Other launch dates are 7 March in Pretoria, 15 March in Cape Town and 12 April in Durban.
For more information, go to www.cremeofnature.com or follow on Facebook and Twitter.
