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Summer Beefeater gin released locally
Beefeater Summer Edition, a limited edition of the award-winning Beefeater Gin, an authentic London Gin was launched in South Africa for the festive and summer season. Master Distiller Desmond Payne has included three new summery, light botanicals - elderflower, hibiscus and blackcurrant - to complement the botanicals of the original recipe.
Payne says he wished to, "create a gin that would be ideally suited to lighter summer drinks, taking full advantage of rarer botanicals which are less prolific and obtainable, especially in colder climates (like London) to remind consumers of the aromas and tastes of summer encapsulated in a gin."
It is presented in the same distinctive clear bottle shape as the original, decorated with floral images to reflect the new botanicals and retails for about R150.
David de Mardt, MD of Pernod Ricard SA says, "We are determined to continue driving the category forward with new and creative Limited editions."
