New baby hair oil from Elizabeth Anne's

The product is enriched with avocado oil and pro-vitamin B5 to help moisturise and nourish baby's scalp, leaving it looking healthy and soft. It is ideal for ethnic hair and is designed to fulfil South African mothers' needs for soft, shiny and healthy hair. Described as mild and gentle, it is consultant dermatologist and paediatrician approved.

Consumer research, conducted in 2008, clearly indicated a definite and clearly vocalised need for this type of product specially formulated for baby's special hair needs. It retails at R19.99.