News Café search for new face
Entries for the Cointreau Face of News Cafe 2010 title opened this week at a fashion show and cocktail party, which included supporting competition sponsors, Cointreau; True Religion; Wonderbra; Pure Police DNA, Maybelline NY Cosmetics and Elchim SA.
During the competition, which closes on 5 January 2010, three ‘faces' will be selected in each region, with the finals in Gauteng in April 2010. There is a prize value of around R100 000 for the new face and two runners-up.
The winner of the 2010 title will not only catwalk away with prizes valued at over R50 000; she will also feature prominently in News Cafe's above-the-line lifestyle campaign for the year.
“This is not your typical beauty pageant, far from it,” says Nick Eleftheriadis, News Cafe marketing director. “It's about the vibe and finding a suitable personality that fits hand-in-glove with our brand philosophy. I would like to take this opportunity to thank our naming sponsor, who together with our other highly fashionable and prized benefactors, so eloquently encourage individuality, together with being COINTREAUversial.”
Prizes
- News Cafe cash prize
- Use of winners in News Cafe Lifestyle Campaign 2010 (modelling contracts)
- Pure Police DNA: Fragrances for the top three winners, as well as one year sponsorship for the overall winner
- Wonderbra: Lingerie prizes for the top three winners
- True Religion Jeans: Jeans for the top three winners, as well as one year sponsorship for the overall winner
- Elchim SA: Hairstyling equipment for the top three winners, as well as one year sponsorship for the overall winner
- Maybelline NY: Products for the top three winners.
