Premium brandy launches mature new look

The frosted golden brown bottle with its signature medal and gold satin ribbon aims to differentiate the 100 Reserve from its competitors. The distinguishing seal and corked cap further establishes this brandy as a well-respected and sophisticated brand that appeals to the man who wants to reward his successes.

The 100 Reserve has been recognised since 1924, when it was awarded a medal at the British Empire Exhibition. In recent years, 100 Reserve has also been awarded the International High Quality Trophy, the highest accolade of the Monde Selection Institute, for having twice been awarded three successive gold medals.

According to 100 Reserve brand manager, Richard Lawrence of distributors Edward Snell & Company, they are eagerly awaiting consumer feedback from South African brandy lovers on the new campaign: "We felt it was an appropriate time to update the look of 100 Reserve to keep it fashionable and contemporary. Our target audience has always appreciated the respected style, rich heritage and intrinsic quality encapsulated by the brand and we are convinced that the new campaign, which will be executed over the next few months, will appeal to their sense of confident maturity and progression."