Darsot wins international star status

Rewarded in the Gold category for ‘Outstanding business achievement, perseverance and leadership in excellence and quality in accordance with the QC100 criteria', the award was judged by global association, Business Initiative Directions (BID), and presented in Paris.

The exclusive BID International Trophy for quality has been awarded to deserving manufacturers worldwide since 1986. The Darsot Food Corporation was chosen ahead of entrants from 178 other countries. Managing Director Ismail Darsot humbly accepts the award for South Africa, and not just his company alone.

“We first acknowledge receipt of this award on behalf of our country, I liken it to our sporting achievers bringing home Olympic Gold Medals for South Africa,” he says.

To qualify for, and claim, this sought after International Star for Leadership in Quality Award, independent assessors stringently tested the Dürsots brand range of canned foods for five consecutive years. After these tests had been verified, Darsot Food Corporation was identified as the leader in providing consistent high quality food products.

This 15-year-old family run business is rapidly making an impression on the retail industry. Originally supplying only the lower end markets, the Darsot Food Corporation's Dürsots brand of canned goods has been invited to stock its items in branches of Pick n Pay Hypermarkets, Supermarkets and Makro stores.

Sales and marketing director Muhammed Darsot adds, “We have kept Dürsots under radar screens until now. Having achieved the upper echelons of success, including winning Entrepreneur of the Year consistently over the past three years, we are ready to raise our voices in the marketplace.”