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New denim print nappy for stylish tots

11 Mar 2009

A first on the South African market, the new Huggies Gold Limited Edition “Jeans” Nappy will have the same product attributes as the Gold range, while featuring a fashionable outer denim cover.

According to Senior Brand Manager of Huggies®, Carlyn Foster, moms likes to be seen as doing the best for their baby. “Having their babies in Huggies Gold Jean Nappy with a cute jeans outer cover and the same quality attributes as Huggies Gold will be a talking point for all moms. This should encourage brand switching between moms.”

The Gold features include the stretchy nappi-lastic waistband and stretchy side fasteners that flexes with baby's tummy helping to prevent leaks. To ensure baby is kept dry, it offers excellent dryness through its triple absorbent core and double leak guards.

The Gold Jean Nappy will be available in South Africa for a limited period, and will first go on sale from March - April 2009. To further promote the Jeans Nappy, new packaging has been developed and will be supported by print and outdoor media as well as in-store visibility.