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Siebrits joined the PepsiCo family in 2003 as Marketing Director of Snacks and later moved to Commercial Director in sub-Saharan Africa for both Snack and Beverages.
“I am thrilled about my promotion to Group CEO and there are exciting times ahead for both Simba and Pepsi. I cannot wait to embark on the journey that will see PepsiCo South Africa grow from strength to strength,” says Siebrits.