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Simba CEO to head up Pepsi SA

Lauren Siebrits, Chief Executive Officer of Simba, PepsiCo's snack business in South Africa, has also been appointed to take over the beverage business, Pepsi South Africa.
Lauren Siebrits
Lauren Siebrits

Siebrits joined the PepsiCo family in 2003 as Marketing Director of Snacks and later moved to Commercial Director in sub-Saharan Africa for both Snack and Beverages.

“I am thrilled about my promotion to Group CEO and there are exciting times ahead for both Simba and Pepsi. I cannot wait to embark on the journey that will see PepsiCo South Africa grow from strength to strength,” says Siebrits.

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