Spuds with snackitude

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From Mondeor to Camps Bay, and from Diepkloof to Chatsworth, these irreverent rogues from the Nando's coop are getting to grips with Paris Hilton's (non)eating habits, Eishkom's (in)efficiencies and the intricacies of corruption and crime in South Africa.

Explains The Scoville Unit's executive creative director, Brett Morris, “Nando's advertising has always been about attitude and these sassy crisps have as much attitude as they do flavour. It also turns out that they are not afraid to say what's on every South African's mind. In fact they forced us to create a new word: Snackitude... serious snackitude!”

“The Nando's magical ingredient, Peri-Peri has certainly added some sizzle to this exciting product development,” says Teresa Mordoh of Nando's Grocery South Africa. "The brand personality of the range which kicked off in the packaging design is reflected in this bold campaign and will quickly establish the range as a firm favourite in the marketplace. The snack culture is not a 'new' trend, but definitely one that will continue to thrive and we want to be there with attitude and flavour and our Peri-Peri personality!”

The Nando's crisps come in a variety of flavours such as Beef Prego, Chicken Peri-Peri, Sweet Chilli & Cream Cheese, hot Peri-Peri and medium Peri-Peri. The range is completely free of preservatives, artificial colourants and flavourants and contains no tartrazine or added MSG.

They are available at all leading supermarkets and garage shops, with the ad campaign now on radio and in the Sunday press.