Desperately tempting Eva...

Eva (of Desperate Housewives fame) is passionate about the brand, saying, “I like to attach myself and my name to something that is going to be representative of me and what I like to stand for.

“I believe that the qualities that the brand embodies, such indulgence, sexiness and sensuality are synonymous with what I represent,” she continues… “I love it!”

“The selection of Eva Longoria is based upon extensive research across five key markets. The brand is synonymous with indulgent pleasure and living, and the research showed that consumers related to Eva Longoria as the celebrity embodiment of this,” says Brand Manager for Magnum South Africa, Trusha Madhoo.

The South African market can expect a lot more to come from the brand, with the Eva Longoria campaign and the new product launches planned for later this year.