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Portobello's trendsetter to launch in SA

Premium fashion brand Pepe Jeans has fashionista's and high-end retailers abuzz awaiting its fast approaching winter launch in South Africa in early 2008.

Originating from Portobello Road, London in 1973, the brand embodies the unique and eclectic spirit of this International hub. This thriving metropolis is a trendsetter in cutting-edge fashion, music and the arts and it is this youthful and innovative style that is captured and reflected in the brand.

Pepe Jeans are aimed at individuals who are modern, urban and globally connected. They are independent, sexy and identify with high-end quality and customised style.

The brand will be available in carefully selected retail and boutique outlets from February 2008. Pepe Jeans will offer a fully imported selection of men's and woman's apparel.

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