Passionate about peach

“Brutal Fruit continues to grow and dominate in the flavoured alcoholic drink market,” says SAB Alternative Beverages marketing manager Mosidi Seretlo, “Passionate Peach follows last year's successful introduction of Lavacious Lemon, and remains true to the brand's intrinsic value of only using real fruit juice.”

Since its launch five years ago, the Brutal Fruit brand has enjoyed sustained growth in an often fickle market segment. Brutal Fruit is a brand for the young, trendy, vibrant and socially active female consumer. Brutal Fruit strives to keep abreast of the trends of these consumers in understanding their needs, and delivering a product, brand and message to complement this.

Brutal Fruit Passionate Peach joins Brutal Fruit's five other flavours - Lavacious Lemon, Luscious Litchi, Manic Mango, Ravishing Ruby and Sultry Strawberry - from 1 November this year and will be available nationally.