Updated Woolies Earth Friendly range has 24 eco-cleaning, 7 plastic-alternative items

Using only naturally-derived, active ingredients and endorsed by Beauty Without Cruelty (BWC), the Earth Friendly range covers every aspect of household cleaning and laundry.

Friendly to the environment

In line with Woolworths’ commitment to its vision of zero packaging waste to landfill and for all packaging to be reusable or recyclable by 2022, the packaging of the entire Woolworths Earth Friendly range is fully recyclable.

There are no metal elements, like springs in our pumps or triggers and the doy bags for the laundry and dish wash pods are now made from a single source polymer (polyethylene), meaning that they are fully recyclable.

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The household cleaning range also includes products packaged in green plastic HDPE bottles. Green plastic is plastic that doesn’t use ethylene gas from fossil fuel (oil) to make the polyethylene it uses ethylene extracted from sugar cane.

These green plastic HDPE bottles are fully recyclable and do not disrupt or contaminate existing HDPE recycling stream in South Africa. The packaging of the Earth Friendly products contains a minimum of 25% of post-consumer recycled plastics with six products’ packaging made entirely from post-consumer content.

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New to the Woolworths Earth Friendly range are seven green household items that help consumers on their quest to be free of single-use plastics. Consumers can now break their single-use plastic habits at home with beeswax food wraps and PVC-free silicone food covers and insulated PVC-free sandwich bags.

And when ‘on the go’, food-carrying items like lunch pots, utensil sets and travel mugs, are made from wheat straw – a sustainable food by-product and renewable resource.