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Levi's for your eyes

17 Sep 2007

FRANCE - The first Levi's eyewear collection is scheduled to make its official debut at the next edition of SILMO - the international trade exhibition known for its collaboration with the world of fashion, to be held in Paris from 19 - 22 October 2007.

The collection, which is the result of an exclusive licensing agreement with Lunettes Grasset Associe's, consists of over thirty styles of ophthalmic frames and sunglasses for men and women. It features on-trend, contemporary titanium and resin designs with a vintage flavour - including 1950s butterfly shapes for women and 1980s aviator styles for men. All are instantly recognizable thanks to the iconic motifs of the Levi's® brand - metal rivets, the Red Tab® device and Two Horse® Design.

The Levi's Eyewear Collection will be available through apparel and specialty eyewear stores across Europe from January 2008. Recommended retail prices will range from €99-119 for sunglasses and from €139-189 for ophthalmic frames.

Source: eMediaWire.com