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"I'm going" fashionably...
PUMA has revealed a new campaign for its “I'm Going” series: a collision of lifestyle fashion, colour, and bodies in motion, featuring products from its recently launched Urban Mobility Collection. Highlights of the collection include the Extreme Shopper, the X-ray belt, Utility Shopper, and the Urban Mobility Edition Bag.
For the third consecutive season, PUMA has partnered with Tank Design, a strategic branding and design firm based in the USA, for their latest fashion campaign. To capture the spirit of “I'm Going”, PUMA looked to the 2007 Tony award-winning New York dance troupe, Bill T. Jones/Arnie Zane Dance Company, known for their modern, avant-garde work. The dancers worked with acclaimed fashion photography-team Guzman, and producer Steven Pranica to enter the contemporary, stylish, fantasy world that is “I'm Going.”
Photographed in New York City, the creative dance imagery comes in eight different iterations called: Getaway, Glide, Jump, Reach, Rush, Stretch, Swing, and Twist.
The campaign appears in multiple publications including Maxim, Stuff, Details, Lucky, Jane, Elle, and InStyle. It can also be used for point-of-sale, catalogue and online adaptations.
