Awarding creative play

Barnyard Blast

Four iPlay products have been named recipients of Creative Child magazine's annual awards. iPlay's Barnyard Blast won the 2007 Toy of the Year Award in the Creative Play for Preschoolers category; iPlay's Knights Castle won the Preferred Choice Award in the Creative Play for Toddlers category; iPlay's Fantastic Fairytales won the Preferred Choice Award in the Kids Memory Games category, and iPlay's Princess Charming won a Seal of Excellence Award in the Kid's Games category. The Creative Child awards recognize play products that meet the publication's high standards for nurturing creativity, safety, design, durability and social responsibility.

iPlay is one of four lines of products distributed by IPI to earn top honours from Creative Child magazine this year. Other award winners include the Blonde Cookie Girl by Götz, Baby Rocking Horse by Earlyears, and Marine Special Forces Unit, Town Flower Shop, and Mac the Recon Ranger by Mighty World.

"It's an honour to have four products from the iPlay line selected for this year's Creative Child Awards," said Susan Tice, senior product manager and public relations director for International Playthings, Inc. "We are further thrilled that Creative Child has singled out iPlay's Barnyard Blast as the top toy for enhancing toddlers' creativity. The Barnyard Blast encompasses the characteristics of the iPlay line of products as it cultivates imagination and features innovative, high-quality design."

For more information on Creative Child magazine, visit: http://www.creativechildonline.com/

For more information on IPI, visit: www.intplay.com.

Source: eMediaWire.com