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Google gives newspapers shot in arm with ad service

Google is fortifying the newest territory in its advertising empire - the newspaper print world - by expanding its Print Ads service to include users of its popular online advertising program, AdWords. The biggest immediate beneficiary of the move is the print publishing industry, which will have access to a larger pool of advertisers.

20 Jul 2007

Google is expanding the size and scope of its newspaper advertising program to include users of its online AdWords service.

In the immediate term, the expansion will increase the number of marketers using Google's Print Ads service. In the long run, the move could help meld the once-disparate audiences to create even larger efficiencies of scale. It would also give the print advertising industry a much-needed boost.

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