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#FreshOnTheShelf: All Gold adds two new sauces to its range
All Gold recently added two new additions to its range of sauces, namely Hot & Spicy Tomato Sauce, one of the only flavoured tomato sauces currently on South African shelves, and Light Tomato Sauce, which is Weigh-Less approved. Both are preservative, colourant and thickener free.
Available nationally from retailers, the 500ml squeeze bottle retails between approximately R25.99 and R31.99 and the 350ml bottle retails between approximately R14.99 and R18.99.
In the squeeze department, All Gold squeezes are now the ‘right side up’, and come in Sweet Chilli, Barbeque, Mustard and Peri Peri.
In a bold move to bring consistency across the entire range, the iconic All Gold Tomato Sauce crest has been incorporated into the fresh new packaging design. The new look, showcased in the advert, attractive in-store point-of-sale displays, on all digital platforms, the revamped website and on the packaging, is destined to add to All Gold’s tireless appeal as the market leader in tomato sauce, tomato products, tomato-based pasta sauces and jams.
For more info on All Gold’s new TV advert, read New TVC for All Gold range.
