What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Fruitree launches orange squash
Fruitree, a juice brand in Pioneer Foods' Groceries Division, has introduced a new 2L Orange Squash to their existing range of juices.
The new Orange Squash contains 6% orange juice and is tartrazine free. Each 2L bottle makes eight litres of squash and therefore offers great value for money. According to Willoë Coetzer, brand manager of Fruitree and Dilutables, the addition of the new Orange Squash to Fruitree's existing range strengthens their objective of enabling its consumers to share the brand with more people whilst adding value to their lives.
Fruitree's 2L Orange Squash packaging was designed by Somerset West based agency, Creative Performance. The labels were printed by Siyakha Imperial Print and the bottle is from Hilfort Plastics.
The 2L Orange Squash will retail at approximately R23.95 each and is available in case configurations of 6 X 2L. It will be available from all leading retail stores from October 2014, including Namibia and Botswana.
For more information, visit www.fruitree.co.za, or on Facebook and Twitter @fruitree_juices.
