Amarula Gold to launch next year
As part of its 25th anniversary, Amarula will launch Amarula Gold, a non-cream new, versatile spirit. It will be released into key global markets from the first quarter of next year, following extensive global research and testing. It was positively received at the recent 2013 Tax Free World Association Exhibition in Cannes, where it was unveiled to key partners.
Like the cream, it is also made from marula fruit that is fermented into a marula wine and then double distilled and aged in oak for 24 months.
Brand spokesperson Adéle Ankiewicz said, "The fruit represents a very important source of income for the harvesters. Amarula Gold will extend their earning opportunities."
She added that the new drink would also have a positive impact on the not-for-profit Amarula Trust that invests in sustaining communities and promoting conservation. The trust establishes job creation programmes and funds research into elephant behaviour and the training of field guides.
