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The museum of antique branding
13 Jun 2008
All over the world, with so many different meanings and perceptions of the word "branding", it appears that it has lost its true meaning; the terminology is more like a walk through a museum with a glorious past.
Loose words like "economy" carry different meanings that speak differently to different people. To some, economy may refer to money, while to others, it means jobs; whereas for some, it's the thing causing climate change. Hold it right there.
Branding gets even more adventurous. It can mean anything from having a business card with psychedelic logo all the way to the polishing of doorknobs to improve an image, while to others it's about getting ahead of the economy. So what's the difference between branding and economy? Now these are the terminology confusions that call for candid discussions.
