Economic Innovation
Awards

Research to results: Q&A with Ravini Moodley on scaling innovation in a constrained economy

From blombos to beyond: Celebrating South Africa’s zany DNA of innovation

Jacques Moolman

All systems go for this year's WC Economic Innovation Awards at the CT City Hall

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The museum of antique branding

All over the world, with so many different meanings and perceptions of the word "branding", it appears that it has lost its true meaning; the terminology is more like a walk through a museum with a glorious past.

By Naseem Javed

13 Jun 2008

Loose words like "economy" carry different meanings that speak differently to different people. To some, economy may refer to money, while to others, it means jobs; whereas for some, it's the thing causing climate change. Hold it right there.

Branding gets even more adventurous. It can mean anything from having a business card with psychedelic logo all the way to the polishing of doorknobs to improve an image, while to others it's about getting ahead of the economy. So what's the difference between branding and economy? Now these are the terminology confusions that call for candid discussions.

Read the full article here.

Naseem Javed

About Naseem Javed

Naseem Javed is a corporate philosopher, chairman of Expothon Worldwide; a Canadian Think tank focused on National Mobilization of Entrepreneurialism on Platform Economies.