Top stories
ESG & SustainabilityThe future of sustainable fashion is Africa at Twyg’s Africa Textile Talks
12 Jun 2026
Marketing & MediaMTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up
DStv 15 Jun 2026
Subscribe & Follow
Advertise your job vacancies
Jobs
- Sales Team Leader Durban
- Customer Service Johannesburg
- Media Sales Executive Cape Town
- Multimedia Designer Stellenbosch
- Sales Representative Pretoria
- Luxury Retail Sales Assistant Johannesburg
- Luxity Waterfront Sales Assistant Cape Town
- Senior Financial Accountant Cape Town
- Paid Media Specialist Johannesburg
- Graphic Designer & Content Creator Boksburg
The museum of antique branding
All over the world, with so many different meanings and perceptions of the word "branding", it appears that it has lost its true meaning; the terminology is more like a walk through a museum with a glorious past.
13 Jun 2008
Loose words like "economy" carry different meanings that speak differently to different people. To some, economy may refer to money, while to others, it means jobs; whereas for some, it's the thing causing climate change. Hold it right there.
Branding gets even more adventurous. It can mean anything from having a business card with psychedelic logo all the way to the polishing of doorknobs to improve an image, while to others it's about getting ahead of the economy. So what's the difference between branding and economy? Now these are the terminology confusions that call for candid discussions.
