Advertise your job vacancies

Interviews

Subscribe & Follow

Jobs

Print Shop Manager Durban
DTP Operator Junior Durban
DTP Operator Senior Durban
Aftersales & Sales Administrative Assistant Cape Town
FMCG Junior Key Account Manager Cape Town
Front of House Showroom Coordinator Cape Town
Digital Printing Counter Sales Consultant Cape Town
Somatologist/Skin Specialist Cape Town
Store Manager Siyabuswa
Regional Marketing Manager Johannesburg

The museum of antique branding

All over the world, with so many different meanings and perceptions of the word "branding", it appears that it has lost its true meaning; the terminology is more like a walk through a museum with a glorious past.

By Naseem Javed

13 Jun 2008

Loose words like "economy" carry different meanings that speak differently to different people. To some, economy may refer to money, while to others, it means jobs; whereas for some, it's the thing causing climate change. Hold it right there.

Branding gets even more adventurous. It can mean anything from having a business card with psychedelic logo all the way to the polishing of doorknobs to improve an image, while to others it's about getting ahead of the economy. So what's the difference between branding and economy? Now these are the terminology confusions that call for candid discussions.

Read the full article here.

Share this article

NextOptions

Naseem Javed

About Naseem Javed

Naseem Javed is a corporate philosopher, chairman of Expothon Worldwide; a Canadian Think tank focused on National Mobilization of Entrepreneurialism on Platform Economies.