E-marketers getting crafty in spam-flooded world

Even in a post CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) world, where legal protections and technological advances give consumers more control than ever over their inboxes, e-mail remains a key component of many interactive marketing strategies.

Commercial e-mail remains a cost-effective way to reach consumers, especially for businesses that are eager to reach out to their existing or past customers.

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