South African PIMPS to join retail sector

This unique deal could see you buying your next cellphone airtime voucher and energy drinks from a PIMP.

The government endorsed Umsobomvu Youth Fund (UYF) and a company called Mojalife, have entered into an understanding which will see 250 young PIMPS across South Africa become PimpJuice and mobile airtime distributors.

The young entrepreneurs will be given loans to start up their retail businesses.

Far from being associated with what is often called “the world's oldest profession” the new form of PIMP is what is known as a Positive Intelligently Motivated Person.

PimpJuice is a new non-carbonated energy drink aimed at active and health conscious consumers.

Nelly's PimpJuice

The energy drink is the brainchild of United States rapper Nelly, known for hits including “Right Thurr” and “Hot in Herre.” The St Louis rapper has also released a song by the name of 'Pimp Juice'.

A non-carbonated version of the drink is available in the US and sells over 2.4 million cans a month there.

“We have a very big year planned for Derrty ENT (record label), Apple Bottoms, and Pimp Juice,” Nelly explained on the official PimpJuice website earlier this year.

“I am very excited about the new pimp juice flavour coming out this summer. I am continuously amazed by PimpJuice and hip hop's success overseas, and am very excited about visiting South Africa for personal and promotional reasons.”

PimpJuice will be distributed and licensed under the former Mpumalanga premier and businessman Dr Mathews Phosa's company, Mojalife.

It will be produced and manufactured in South Africa, with plans to supply Australia, New Zealand, Asia, and Israel.

Win a Beemer

“The person that sells the most PimpJuice at the end of 24-months will receive a BMW 116i vehicle and will have their entire loan paid back to UYF by Mojalife,” said Dr Phosa in a statement Tuesday.

“The person who comes second will receive a holiday valued at R25,000 while number three will receive an X-Box and games valued at R5,000.”

The 250 young people to become PimpJuice distributors will be identified and selected from various UYF databases.

The exciting new deal includes the sale of airtime vouchers from Vodacom, MTN, Cell C and Telkom.

There is also a retail distribution opportunity for youth-owned companies who want to start or expand their businesses. Distributors will also be given rights per area to supply retail chain stores, pubs, restaurant other prospective buyers.

Further to this, the UYF and Mojalife are pursuing collaboration on the South African Youth (SAY) Card.

The SAY card is a UYF membership card offered for free to young people between the ages of 14 and 35 and gives its owner discounts on various products and services.

UYF also distributes educational information and hosts developmental workshops for SAY cardholders.

The partnership between the two organisations is set to provide youth with a unique opportunity of being part of an international brand and will help youth establish business with large companies and other world brands.

This is to result in millions of rands flowing into the youth economy of South Africa.

The relationship also sees Mojalife, using the branding of Pimp juice, entering into the realm of television.

Pimp My Ride SA

The partners recently signed a deal with the United Kingdom-based Screen Ventures and MTV Networks to shoot 52 episodes of the international television series "Pimp My Ride" in South Africa.

The popular show sees young people writing in to have their old, damaged and sometimes written-off cars given a new lease on life by being re-vamped, customised and made better than new by a team of motor mechanics and customisers.

Pimp My Ride is currently screened in the original US version and as "Pimp My Ride UK" and "Pimp My Ride International", which focuses on Europe.

Also mooted for local television audiences is a hip-hop reality show based on the Idols format.

The winner could possibly receive a two-year recording contract with Nelly's Derrty ENT record company.

Article published courtesy of BuaNews