Passion for the part

1. Define creativity...

Creativity is what happens when the mind goes beyond logic, reason and process. It is the part of us that is free.

2. What do awards mean to you?

Awards are recognition that we are pushing boundaries, exceeding expectations and getting it right for our clients. They are also a great barometer for great ideas and how much better we are doing than our competition.

3. If you thought you were a sure thing for a Loerie and then lost out to the competition, would you be a bad loser?

I have only just moved into Saatchi & Saatchi, so it might be better to ask me for next years' Loeries. I think the SA playing field is a lot more even, with good creative people spreading out to start new agencies or join networks to raise creative profiles. It is anyone's game now and I think the increased competition will do us all a world of good.

4. If you were an animal, which would you be and why?

I would be a cat. The whole nine lives thing is appealing.

5. Which superhero power do you wish you had?

X-ray vision is a must.

6. What is the best thing about the ad industry?

No two days are ever the same and if we want, we can really make a difference here.

7. What do people call you behind your back?

Uncle Mickey? Depends on who is talking.

8. If you weren't in advertising, what would you do?

I would run a haven for refugees from Cosavo, Brazil and Russia. There are a lot of 18-year old girls in the world who don't have love.

9. Name an ad campaign or jingle that you will remember till you die.

"Pick 'n Pay Hypermarket, bring your car you can park it."

10. What is your best attribute/strength?

I believe in and support passion in people when I find it. I have a talent for connecting the right people and inspiring teams to peak performance.