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King James group wins Nashua
The consolidated Nashua account has been won by Cape Town based agency, The King James Group, after a four-way agency pitch.
It joins the group's existing portfolio of blue-chip South African clients such as Allan Gray, Plascon, Santam and kulula.com and will be managed by its Johannesburg office.
James Barty, King James group chief executive says, "Nashua is an iconic South African brand and we look forward to adding some fresh magic to the brand."
