Wimpy appoints MetropolitanRepublic

The win makes seven accounts that the agency has won in six months; the agency's new clients include Stuttafords, Anglo Platinum, and Tiger Brands. It also won the World Aids Day campaign.

MetropolitanRepublic walked into the Wimpy pitch as a “family”, says Peter Khoury, executive creative director for MetropolitanRepublic: “Having found a value proposition and emotional connect to Wimpy that linked into the holistic values of this rich family brand. Wimpy for us has always meant family, good food and good memories.”

MetropolitanRepublic's founder and chief creative Paul Warner continues to pioneer new advertising “movements” for his clients and continues to believe that you need to interrogate a brand until it confesses. He believes you have to get the right truth from the brand, otherwise you will have no direction.