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Announcing this panel, The Loerie Awards managing director Andrew Human says he was delighted to have signed up such well-qualified and respected participants:
| Wingwing Mdlulwa | Executive Creative Director | AfricaExtraBold |
| Ivan Johnson | Creative Director | Berry Bush BBDO CT |
| Brett Morris | Executive Creative Director | FCB JHB |
| Kamal Gangaram | Creative Director | FCB JHB |
| Sandile Mkhasibe | Creative Director | Herdbuoys McCann |
| Pepe Marais | Executive Creative Director | Joe Public |
| Alistair King | Executive Creative Director | KingJames CT |
| Rob McLennan | Creative Director | Lowe Bull JHB |
| Roger Paulse | Creative Director | Lowe Bull CT |
| Vanessa Pearson | Executive Creative Director | Lobedu Leo Burnett |
| Mike Schalit | Chief Creative Officer | Net#Work BBDO |
| Asheen Naidu | Copy Writer | Net#Work BBDO |
| Gerry Human | Executive Creative Director | Ogilvy JHB |
| Mark Fisher | Executive Creative Director | Ogilvy CT |
| Rajesh Ranchod | Executive Creative Director | Saatchi & Saatchi |
| Graham Warsop | Executive Creative Director | TJDR JHB |
| Ahmed Tilly | Creative Director | TJDR CT |
| Sandy de Witt | Executive Creative Director | TBWA HuntLascaris |
| Festus Masekwameng | Copy Writer | TBWA Hunt Lascaris |
| Tshebo Mokoena | Marketing Manager | SAFM |
| John Culverwell | CEO | Sonovision |
| Dave Harris | Sound Engineer | Frequency |
| Tony Baggot | Director | Freize Films |
| Alun Richards | Sound Engineer | Cut ñ Paste |
| Marcel Mouton | Editor | Visual Assault |