Thousands of creatives ready for Cannes
For a fifth year in a row, entries have increased at a steady rate, with this year seeing an overall growth of 4% across 16 different awards categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Innovation Lions categories.
Category | 2012 | 2013 | % Variation |
---|---|---|---|
2012 v 2013 | |||
Branded Content & Entertainment Lions | 800 | 968 | 21% |
Creative Effectiveness Lions | 92 | 120 | 30% |
Cyber Lions | 2458 | 2627 | 7% |
Design Lions | 2182 | 2373 | 9% |
Direct Lions | 2357 | 2578 | 9% |
Film Lions | 3475 | 3125 | -10% |
Film Craft Lions | 1721 | 2029 | 18% |
Innovation Lions (new) | - | 270 | n/a |
Media Lions | 3247 | 3031 | -7% |
Mobile Lions | 965 | 1061 | 10% |
Outdoor Lions | 4843 | 5613 | 16% |
PR Lions | 1130 | 1296 | 15% |
Press Lions | 6056 | 5711 | -6% |
Promo & Activation Lions | 2674 | 2974 | 11% |
Radio Lions | 1784 | 1552 | -13% |
Titanium & Integrated Lions | 517 | 437 | -15% |
TOTAL | 34,301 | 35,765 | 4% |
"As the industry continues to evolve, the entries evolve with it, with work coming from more countries than ever, and the newer categories such as Creative Effectiveness, PR and Branded Entertainment showing significant growth," comments Philip Thomas, CEO of Cannes Lions.
"Sixty years ago, 187 films were shipped to Venice to be judged by the first jury, and it's extraordinary to think that in 2013 more than 300 jury members will judge nearly 36 000 pieces of work. But one thing has remained the same over the years: the winners will represent the best of the best, and show the way forward for creativity in our industry."
All entries can be viewed in the Palais des Festivals in Cannes during the Festival week. For the first time, delegates can attend live judging sessions of the new Innovation Lions category, where shortlisted entrants will present to the jury panel.
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Information on Cannes Lions facilitated by Cinemark, South Africa's official representative of the Cannes Lions Festival.