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Cannes Lions Content Feature

Thousands of creatives ready for Cannes

Entries for Cannes Lions 2013 have closed at a record number of 35,765 entries from 92 countries, including 799 from South Africa.
Thousands of creatives ready for Cannes

For a fifth year in a row, entries have increased at a steady rate, with this year seeing an overall growth of 4% across 16 different awards categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Innovation Lions categories.

Category20122013% Variation
2012 v 2013
Branded Content & Entertainment Lions80096821%
Creative Effectiveness Lions9212030%
Cyber Lions245826277%
Design Lions 218223739%
Direct Lions 235725789%
Film Lions 34753125-10%
Film Craft Lions 1721202918%
Innovation Lions (new) -270n/a
Media Lions 32473031-7%
Mobile Lions 965106110%
Outdoor Lions 4843561316%
PR Lions 1130129615%
Press Lions 60565711-6%
Promo & Activation Lions 2674297411%
Radio Lions 17841552-13%
Titanium & Integrated Lions 517437-15%
TOTAL34,30135,7654%

"As the industry continues to evolve, the entries evolve with it, with work coming from more countries than ever, and the newer categories such as Creative Effectiveness, PR and Branded Entertainment showing significant growth," comments Philip Thomas, CEO of Cannes Lions.

"Sixty years ago, 187 films were shipped to Venice to be judged by the first jury, and it's extraordinary to think that in 2013 more than 300 jury members will judge nearly 36 000 pieces of work. But one thing has remained the same over the years: the winners will represent the best of the best, and show the way forward for creativity in our industry."

All entries can be viewed in the Palais des Festivals in Cannes during the Festival week. For the first time, delegates can attend live judging sessions of the new Innovation Lions category, where shortlisted entrants will present to the jury panel.

For more:

Information on Cannes Lions facilitated by Cinemark, South Africa's official representative of the Cannes Lions Festival.

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