The 2018 Cannes Lions Experience track Grand Prix winners.

Winners of the Cannes Lions Experience track were announced and the 2018 Cannes Lions award ceremony, held at the Palais on Wednesday, 20 June from 7pm. This encompasses the Brand Experience & Activation and Creative eCommerce Cannes Lions.

Exceptional experiential

The Brand Experience and Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Rob Reilly, global creative chairman of McCann Worldgroup is the 2018 Cannes Lions Brand Experience and Activation Jury President.

This year, the 2018 Cannes Lions Brand Experience and Activation Grand Prix was awarded to Apple Inc's 'Today at Apple:

The Creative e-Commerce Lions celebrate creative, commercial ecommerce, payment solutions and innovation - demonstrating how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.

Nick Law, CCO of Publicis Groupe and president of Publicis Communications is the 2018 Cannes Lions Creative e-Commerce Jury President.

This year, the 2018 Cannes Lions Creative e-Commerce Grand Prix was awarded to McCann London for Microsoft's XBox Design Lab Originals' 'The Fanchise Model':

View the full tables of winning work below:

2018 Cannes Lions Brand Experience & Activation winners

Here’s a reminder of the 2018 Brand Experience & Activation Lions shortlists in full.

#CannesLions2018: Brand Experience & Activation Lions shortlist

19 Jun 2018

2018 Cannes Creative e-Commerce winners

Here’s a reminder of the 2018 Creative e-Commerce Lions shortlists in full.

#CannesLions2018: Creative e-Commerce Lions shortlist

19 Jun 2018

The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.