The Design Lions celebrate visual craftsmanship. Entries need to demonstrate how design has been used to define a brand or communicate its key messages. It's all about work where a unique visual identity leads to consumer recognition or understanding.

There are 278 entries on the shortlist, including the following South African work:

• Ogilvy JHB for Viacom/MTV Africa’s #Letstalkcolour (Social Engagement)
• Native VML for Huffington Post’s Stop the Cycle, with PR by The Digital Media Consultancy (Social Engagement)
• OpenCo for Soweto Gold 76 Marked by Bravery (Special Editions and Promotional Packaging)
• TBWA/Hunt/Lascaris for Goodbye Malaria’s Beautiful Pathogens, with production by TBWA in Africa (Illustration: Packaging)
• M&C Saatchi Abel for Rocketseed SA’s Stamps for Good (Illustration: Digital)

Click here to view the Design Lions shortlist in full.

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.