Cannes Lions Special Section

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#CannesLions2016: Entertainment Lions for Music winners!

The 2016 Cannes Entertainment Lions for Music award ceremony resulted in 32 awards in total.

Two Grands Prix were awarded at this ceremony. The first Grand Prix award went to Prettybird Culver City for their 'Formation' work for client Beyoncé in the Excellence in Music Video category:

Jury President, Josh Rabinowitz, EVP/Director of Music, Grey Group, said, “The video is so compelling that it not only succeeds in demanding your attention, but also helped to establish Beyoncé as an artist who pushes the boundaries of creativity and challenges the archetypal pop star image.” It challenges social issues through popular culture.

The second Grand Prix award went to Jung von Matt Hamburg and production agency Tempomedia Hamburg for their Home for Christmas work, a branded short film with original composition for client Edeka Zantrale & Co KG in the Use of Original Composition for a Brand or Campaign category:

The musical work embraces impactful storytelling to create a powerful brand message.

View the full table of winning work below.

All the 2016 Entertainment Lions for Music winners

TitleClientProductEntrant CompanyCountryPrize
A01 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand )
SR TORONJO THE CELEBRITY PROJECTPOSTOBONSR TORONJOSANCHO BBDO BogotáCOLOMBIABronze Lion
A03 (Artist Associated Stunt or Activation in Partnership with a Brand)
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANITARGETRETAILDEUTSCH LA USABronze Lion
A05 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause)
A VOICE FOR SONGBIRDS #SAVEOURSONGBIRDSROMANIAN ORNITHOLOGICAL SOCIETY AND NATURA 2000ROMANIAN ORNITHOLOGICAL SOCIETY AWARENESS CAMPAIGNJAZZ COMMUNICATION BucharestROMANIAGold Lion
A10 (Music Video - Brand and/or Product Integration)
YOUR FUTURE IS NOT MINEADIDASADIDAS ORIGINALSSQUEAK E CLEAN PRODUCTIONS Los AngelesUSABronze Lion
A12 (Best Music/Brand Partnership)
YOUR FUTURE IS NOT MY FUTUREADIDASMUSIC TRACKJOHANNES LEONARDO New YorkUSAGold Lion
SUPER BOWL BABIES CHOIRNATIONAL FOOTBALL LEAGUESUPER BOWL 50GREY NEW YORK USAGold Lion
EPICGRAMB CLASSICAPPDDB BRUSSELS BELGIUMBronze Lion
THE MUTE PERFORMANCEBBVARADIO BBVAFAHRENHEIT DDB Lima PERUBronze Lion
B01 (Use of Social/Digital Platform)
"WHAT DO YOU MEAN?" BY JUSTIN BIEBER SINGLE RELEASE CAMPAIGNSB PROJECTS"WHAT DO YOU MEAN?" BY JUSTIN BIEBERSB PROJECTS Los AngelesUSABronze Lion
B02 (Fan Engagement/Community Building)
BEATS1RUNBEATS BY DRE.POWERBEATS 2 WIRELESS EARPHONESR/GA HUSTLE LondonUNITED KINGDOMSilver Lion
#MCCARTNEYHITKISS FMKISS FMALMAPBBDO São PauloBRAZILBronze Lion
B03 (Use of User Generated Content)
STRAIGHT OUTTABEATS BY DRE.BEATS BY DRE.R/GA HUSTLE Los AngelesUSASilver Lion
EPICGRAMB CLASSICAPPDDB BRUSSELS BELGIUMBronze Lion
C01 (Use of Licenced Music for a Brand or Campaign)
JUST ANOTHER DAYSICK KIDSHEALTHJ. WALTER THOMPSON CANADA TorontoCANADASilver Lion
UNDER ARMOUR PHELPSUNDER ARMOURUNDER ARMOURDROGA5 New YorkUSASilver Lion
C02 (Use of Original Composition for a Brand or Campaign)
HOME FOR CHRISTMASEDEKA ZENTRALE & CO. KGEDEKAJUNG von MATT HamburgGERMANYGrand Prix
C03 (Use of Remastered Music for a Brand or Campaign)
FILM "NEVER WALK ALONE"DANISHCHURCHAIDDCA MINE ACTIONGREY GROUP SingaporeSINGAPORESilver Lion
D02 (Use of Music Technology and/or Innovation )
MCTRAXMcDONALD'SPLACEMETTBWA\NEBOKO AmsterdamTHE NETHERLANDSBronze Lion
D04 (Use of Music App/Device)
SAFE & SOUND MUSIC PLAYERLMG INSURANCE PUBLIC COMPANYROAD SAFETY AWARENESS CAMPAIGNBBDO BANGKOK THAILANDGold Lion
THE CANON GIG APPCANONCANON CAMERASUNCLE GREY CopenhagenDENMARKBronze Lion
E01 (Excellence in Music Video)
VOODOO IN MY BLOODVIRGIN RECORDSMASSIVE ATTACK FT. YOUNG FATHERSRATTLING STICK LondonUNITED KINGDOMSilver Lion
FORMATIONBEYONCÉFORMATIONPRETTYBIRD Culver CityUSAGrand Prix
LUMINOUS FREEDOM - NEW BUILDSUNDAY BEST RECORDINGSNEW BUILDNEXUS PRODUCTIONS LondonUNITED KINGDOMSilver Lion
OK GO — UPSIDE DOWN & INSIDE OUTS7 AIRLINESS7 AIRLINESTUTKOVBUDKOV VolgogradRUSSIASilver Lion
DAVID BOWIE "BLACKSTAR"COLUMBIA RECORDSBLACKSTARGISLA & RENCK LondonUNITED KINGDOMSilver Lion
HELLOXL RECORDINGSMUSICBELIEVE MEDIA Los AngelesUSABronze Lion
RUNNIN'VIRGIN MUSICNAUGHTY BOY FEATURING BEYONCEFOREVER PICTURES LondonUNITED KINGDOMBronze Lion
CHEMICAL BROTHERS 'WIDE OPEN'VIRGIN RECORDSCHEMICAL BROTHERSTHE MILL LondonUNITED KINGDOMBronze Lion
E02 (Excellence in Interactive Music Video)
DON'T LOOK AWAYUSHERINTERACTIVE MUSIC VIDEOAKQA São PauloBRAZILGold Lion
E05 (Excellence in Music Content Production and Distribution Strategy)
ALAN WALKER - "FADED"ALAN WALKER"FADED"SONY MUSIC SWEDEN StockholmSWEDENSilver Lion
F01 (Music Live Experience )
PLAY THE BRIDGE2DEGREES2DEGREES MOBILESPECIAL GROUP AucklandNEW ZEALANDBronze Lion
F02 (Music Festival/Live Event Activation)
THE BARMER GEK "MOSHPITAL"BARMER GEKHEALTH INSURANCEPUBLICIS PIXELPARK HamburgGERMANYBronze Lion

Click here for a reminder of the Cannes Lions 2016 Entertainment Lions for Music shortlist in full.


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