#CannesLions2016: Design Lions winners!
The 2016 Cannes Design Lions award ceremony resulted in 104 awards in total, with a Bronze Lion coming home to South Africa!
The Grand Prix went to Dentsu Inc Tokyo for their 'Life is Electric' work for client Panasonic, in the Brand Collateral category, chosen for its creative bravery.
“This special work embraces the paradox of integrating traditional values with technology. It shows that when used with agility, technology becomes a creative springboard that brings new meaning to design and pushes its boundaries further,” said Jury President, Tristan Macherel, ECD at Landor.
Native VML's 'I am Muslim' work for PASSOP is bringing home a Bronze Lion in the Poster category. This work also won a Gold Lion in the Print & Publishing Cannes Lions award ceremony.
View the full table of winning work below:
All the 2016 Design Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Creation of a new Brand Identity: Consumer / Corporate) | |||||
| ORIGINALS | McDONALD'S | FAST FOOD | TBWA\PARIS | FRANCE | Bronze Lion |
| 20/80 | 20/80 | CATERING | LANDOR Paris | FRANCE | Silver Lion |
| A02 (Creation of a new Brand Identity: Non-profit) | |||||
| EDUCATE AGAINST HATE | HM GOVERNMENT | EDUCATE AGAINST HATE | BREAKTHROUGH London | UNITED KINGDOM | Bronze Lion |
| A03 (Rebrand / Refresh of an existing brand: Consumer / Corporate) | |||||
| MULLENLOWE GROUP REBRAND | MULLENLOWE GROUP | MULLENLOWE GROUP | MULLENLOWE Boston | USA | Bronze Lion |
| ITV2 IDENTS | ITV | ITV2 | ITV CREATIVE London | UNITED KINGDOM | Bronze Lion |
| SHIFTING PERSPECTIVES | SYDNEY OPERA HOUSE | SCULPTURAL TYPOGRAPHY | INTERBRAND AUSTRALIA Sydney | AUSTRALIA | Bronze Lion |
| B01 (Posters) | |||||
| OPEN UP YOUR IMAGINATION | MUSASHINO ART UNIVERSITY | OPEN CAMPUS | HAKUHODO Tokyo | JAPAN | Bronze Lion |
| THE REFUGEE COLLECTION | REFUGEES INTERNATIONAL JAPAN | NPO | OGILVY & MATHER JAPAN Tokyo | JAPAN | Bronze Lion |
| SURGEON TRYOUTS | KURASHIKI CENTRAL HOSPITAL | RECRUITMENT | TBWA\HAKUHODO Tokyo | JAPAN | Gold Lion |
| I AM MUSLIM | PASSOP | TBA | NATIVE VML | SOUTH AFRICA | Bronze Lion |
| MAPS | VOLKSWAGEN DO BRASIL | TOAUREG WITH 4-ZONE TEMPERATURE CONTROL | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| PLEATS PLEASE ISSEY MIYAKE ANIMALS POSTER SERIES | ISSEY MIYAKE | PLEATS PLEASE ISSEY MIYAKE | TAKU SATOH DESIGN OFFICE Tokyo | JAPAN | Silver Lion |
| 500 YEARS OF STORIES | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Silver Lion |
| ART WITH WATSON | IBM | IBM WATSON | OGILVY & MATHER New York | USA | Gold Lion |
| BOEING FLYPAPER | BOEING | AEROSPACE | FCB CHICAGO | USA | Bronze Lion |
| B02 (Promotional Item Design) | |||||
| SLIDE AMAZING IN MOTION | LEXUS INTERNATIONAL | LEXUS | CHI & PARTNERS London | UNITED KINGDOM | Silver Lion |
| ARTQUARIUM | PAPAWIN CO. | HI-JET INKJET PAPER | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion |
| AGEING WINE BOTTLES | Weingut Knipser | WINE | KOLLE REBBE Hamburg | GERMANY | Bronze Lion |
| KOBE'S RULES BOOK | ESPN | INSTITUTIONAL | AFRICA São Paulo | BRAZIL | Bronze Lion |
| B04 (Publications & Editorial Design ) | |||||
| THE DANCING LETTERS | MAHARASHTRA DYSLEXIA ASSOCIATION | MAHARASHTRA DYSLEXIA ASSOCIATION | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion |
| B07 (Brand Collateral) | |||||
| 20/80 | 20/80 | CATERING | LANDOR Paris | FRANCE | Bronze Lion |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN | Grand Prix |
| B08 (Books) | |||||
| MAGIC WORDS - THE BOOK | HP | HP | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| THE DANCING LETTERS | MAHARASHTRA DYSLEXIA ASSOCIATION | MAHARASHTRA DYSLEXIA ASSOCIATION | McCANN WORLDGROUP INDIA Mumbai | INDIA | Bronze Lion |
| B10 (Invitations and Greeting Cards) | |||||
| 500 YEARS OF STORIES | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion |
| C01 (Website Design) | |||||
| WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE | SUBARU OF AMERICA | SUBARU | CARMICHAEL LYNCH Minneapolis | USA | Bronze Lion |
| ALIVE MEMORY | GOOGLE RUSSIA | FRIENDS Moscow | RUSSIA | Bronze Lion | |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE | Silver Lion |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN | Bronze Lion |
| PRINTED BY SOMERSET | PRINTED BY SOMERSET | PRINTED BY SOMERSET | LEO BURNETT TORONTO | CANADA | Silver Lion |
| C04 (Data Visualisation ) | |||||
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Silver Lion |
| C05 (Apps) | |||||
| BLOOD BANKING | INDIAN RED CROSS SOCIETY | RED CROSS BLOOD BANK | J. WALTER THOMPSON Mumbai | INDIA | Silver Lion |
| C06 (Digital Installations & Events) | |||||
| DELQA | MICROSOFT | MICROSOFT KINECT | LISTEN New York | USA | Silver Lion |
| QUANTUM OF PEACE | WARSAW RISING MUSEUM | WARSAW RISING MUSEUM | PANGENERATOR Warsaw | POLAND | Gold Lion |
| THE LADY GAGA + INTEL PERFORMANCE | INTEL | INTEL TECHNOLOGY | INTEL Santa Clara | USA | Gold Lion |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Gold Lion |
| C07 (UX Interface & User Journey ) | |||||
| THE IMPOSSIBLE GAME | SNCF | SNCF ENGINEER CHALLENGE | TBWA\PARIS | FRANCE | Silver Lion |
| BOB DYLAN: STUDIO A REVISITED | LEGACY RECORDINGS / SONY MUSIC | BOB DYLAN THE CUTTING EDGE ALBUM | HAVAS WORLDWIDE NEW YORK | USA | Silver Lion |
| SAMSUNG BLIND CAP | SAMSUNG ESPAÑA | GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL | CHEIL SPAIN Madrid | SPAIN | Bronze Lion |
| C08 (Social Engagement ) | |||||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | Silver Lion |
| C09 (Other Digital Design Solutions ) | |||||
| TYPEVOICE | THE WEBBY AWARDS | AWARDS | OGILVYONE NEW YORK | USA | Silver Lion |
| D01 (Retail - Permanent Environment & Experience Design) | |||||
| THE GOOD NOTE | BOU KHALIL SUPERMARCHÉ | THE GOOD NOTE | J. WALTER THOMPSON BEIRUT | LEBANON | Silver Lion |
| D02 (Retail - Temporary and Pop-Up Environment & Experience Design) | |||||
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND | Gold Lion |
| D03 (Point of Sale, Consumer Touchpoints & Instore Collateral ) | |||||
| MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE | Gold Lion |
| D04 (Spatial Brand Installation & Experience) | |||||
| DELQA | MICROSOFT | MICROSOFT KINECT | LISTEN New York | USA | Silver Lion |
| MT EXPO 2015 | KAMOI KAKOSHI CO. | MASKING TAPE | IYAMADESIGN Tokyo | JAPAN | Gold Lion Campaign |
| MT EX YOKOHAMA | KAMOI KAKOSHI CO. | MASKING TAPE | IYAMADESIGN Tokyo | JAPAN | Gold Lion Campaign |
| MT EX 3331 | KAMOI KAKOSHI CO. | MASKING TAPE | IYAMADESIGN Tokyo | JAPAN | Gold Lion Campaign |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Gold Lion |
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA | Bronze Lion |
| ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | JAGUAR F-TYPE | Y&R NZ Auckland | NEW ZEALAND | Bronze Lion |
| D05 (Sculptural Brand Installation & Experience) | |||||
| #SMARTEFFECT | MERCEDES-BENZ PORTUGAL | SMART FORTWO | BBDO PORTUGAL Lisbon | PORTUGAL | Bronze Lion |
| REINCARNATION | J.WALTER THOMPSON3 | SÃO PAULO CITY HALL | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | Bronze Lion |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA | Bronze Lion |
| D06 (Live Events) | |||||
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Silver Lion |
| ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | JAGUAR F-TYPE | Y&R NZ Auckland | NEW ZEALAND | Silver Lion |
| D07 (Non-commercial Exhibitions & Experiences) | |||||
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND | Gold Lion |
| SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | GLOBAL ROAD SAFETY | HAVAS WORLDWIDE SHANGHAI | CHINA | Bronze Lion |
| D08 (Trade Stands) | |||||
| MERCEDES-BENZ AT THE IAA 2015 | DAIMLER | MERCEDES-BENZ CARS | ATELIER MARKGRAPH Frankfurt | GERMANY | Silver Lion |
| D09 (Omnichannel Experience ) | |||||
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA | Silver Lion |
| D10 (Wayfinding & Signage) | |||||
| NARITA INTERNATIONAL AIRPORT TERMINAL 3 | NARITA INTERNATIONAL AIRPORT CORPORATION | NARITA INTERNATIONAL AIRPORT TERMINAL 3 | PARTY Tokyo | JAPAN | Gold Lion |
| E01 (Comprehensive Range ) | |||||
| ORIGINALS | McDONALD'S | FAST FOOD | TBWA\PARIS | FRANCE | Gold Lion |
| E04 (Alcoholic Drinks) | |||||
| JAPANESE SAKE KOI | IMAYOTSUKASA SAKE BREWERY CO. | JAPANESE SAKE KOI | BULLET Tokyo | JAPAN | Bronze Lion |
| NOAM | NOAM | NOAM BAVARIAN LAGER | ACNE ADVERTISING Stockholm | SWEDEN | Bronze Lion |
| JÄGERMEISTER COOLPACK | MAST-JÄGERMEISTER | JÄGERMEISTER | CHEIL GERMANY Schwalbach | GERMANY | Silver Lion |
| AGEING WINE BOTTLES | WEINGUT KNIPSER | WINE | KOLLE REBBE Hamburg | GERMANY | Bronze Lion |
| E05 (Healthcare & Pharmacy) | |||||
| BRAILLE BRICKS | DORINA NOWILL FOUNDATION | INSTITUTIONAL | LEW'LARA\TBWA São Paulo | BRAZIL | Silver Lion |
| E11 (Special Editions & Promotional Packaging) | |||||
| NAMELESS PAINTS | KOKUYO | STATIONERY | DENTSU INC Tokyo | JAPAN | Silver Lion |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN | Silver Lion |
| TOX Heavy Weight Packaging | TOX | TOX | KOLLE REBBE Hamburg | GERMANY | Bronze Lion |
| AGEING WINE BOTTLES | WEINGUT KNIPSER | WINE | KOLLE REBBE Hamburg | GERMANY | Bronze Lion |
| E12 (Other Packaging) | |||||
| THE LIVE FISH PACK | MILA | FROZEN FOOD | Y&R WARSAW | POLAND | Bronze Lion |
| F02 (Logo Design: International Companies & Brands) | |||||
| STRIKETHROUGH | ADIDAS | ADIDAS | JOHANNES LEONARDO New York | USA | Bronze Lion |
| F04 (Typography: Print & Editorial) | |||||
| KOBE'S RULES BOOK | ESPN | INSTITUTIONAL | AFRICA São Paulo | BRAZIL | Bronze Lion |
| F05 (Typography: Brand, Corporate & other Communication Design ) | |||||
| SHIFTING PERSPECTIVES | SYDNEY OPERA HOUSE | SCULPTURAL TYPOGRAPHY | INTERBRAND AUSTRALIA Sydney | AUSTRALIA | Gold Lion |
| DOWNTOWN FONTS | AL ISMAELIA FOR REAL ESTATE INVESTMENT | DOWNTOWN FONTS | J. WALTER THOMPSON CAIRO | EGYPT | Silver Lion |
| F07 (Typography: Digital) | |||||
| TYPEVOICE | THE WEBBY AWARDS | AWARDS | OGILVYONE NEW YORK | USA | Silver Lion |
| F08 (Illustration: Poster) | |||||
| BREAKING A FATAL PATTERN | QATAR ISLAMIC BANK | PUBLIC SAFETY AWARENESS | MEMAC OGILVY & MATHER Doha | QATAR | Bronze Lion |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN | Silver Lion |
| F09 (Illustration: Print & Editorial) | |||||
| DARK LONDON | LANDOR | BRAND CONSULTANCY & DESIGN | LANDOR London | UNITED KINGDOM | Bronze Lion |
| TRANSGENDER | THE SAMARITANS | 1 | Y&R SHANGHAI | CHINA | Bronze Lion |
| F10 (Illustration: Other Communication Design ) | |||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY | Silver Lion |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN | Silver Lion |
| F11 (Illustration: Packaging) | |||||
| CEMENT FOR COLLECTORS | ARGOS CEMENTS | CEMENT PACKAGES | TBWA\COLOMBIA Bogota | COLOMBIA | Bronze Lion |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN | Silver Lion |
| F12 (Illustration: Digital ) | |||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY | Gold Lion |
| F13 (Illustration: Brand Environment & Experience Design) | |||||
| ARTQUARIUM | PAPAWIN CO. | HI-JET INKJET PAPER | OGILVY & MATHER Bangkok | THAILAND | Gold Lion |
| F14 (Sound Design) | |||||
| PIANO OF UNIFICATION | MINISTRY OF UNIFICATION | MINISTRY OF UNIFICATION | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Bronze Lion |
| DELQA | MICROSOFT | MICROSOFT KINECT | LISTEN New York | USA | Gold Lion |
| BOB DYLAN: STUDIO A REVISITED | LEGACY RECORDINGS / SONY MUSIC | BOB DYLAN THE CUTTING EDGE ALBUM | HAVAS WORLDWIDE NEW YORK | USA | Silver Lion |
| F15 (Motion Graphics Design & Animation ) | |||||
| THE WORLD OF AUTISM | AUTISM SPEAKS | AUTISM SPEAKS | BBDO New York | USA | Bronze Lion |
| PAPER | AMERICAN HONDA MOTOR CO. | HONDA | RPA Santa Monica | USA | Gold Lion |
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY | Silver Lion |
| NEW YEAR'S EVE | MASTERCARD | MASTERCARD | McCANN XBC New York | USA | Bronze Lion |
| A DIFFERENT PARIS | AIRBNB | AIRBNB | TBWA\SINGAPORE | SINGAPORE | Silver Lion |
| F16 (Video / Moving Images) | |||||
| A KIND DRONE | ENIGMO | BUYMA | DENTSU INC Tokyo | JAPAN | Silver Lion |
| OUT THERE | CANADA GOOSE | OUTDOOR APPAREL | CAA MARKETING LOS ANGELES | USA | Gold Lion |
| THE FAINTEST CLASP | ABC | BRAND | MARCEL SYDNEY Walsh Bay | AUSTRALIA | Bronze Lion |
| F17 (Photography / Curation of Images) | |||||
| WORLD TABLE TENNIS CHAMPIONSHIPS 2015 | TV TOKYO CORPORATION | WORLD TABLE TENNIS CHAMPIONSHIPS | DENTSU INC Tokyo | JAPAN | Gold Lion |
| ICONIC MOMENTS | PEPSICO DEUTSCHLAND | PEPSI LIGHT | BBDO GROUP GERMANY Dusseldorf | GERMANY | Silver Lion |
| URBANITE | LACOSTE | LACOSTE | BETC Paris | FRANCE | Bronze Lion |
| BE SEEN | THE CARTEL | SPRING SUMMER 2016 | Y&R DUBAI | UNITED ARAB EMIRATES | Silver Lion |
| F18 (Copywriting ) | |||||
| MAGIC WORDS - THE BOOK | HP | HP | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| THE SCIMITAR'S ARC, ARTBREAKS | ABC | BRAND | MARCEL SYDNEY Walsh Bay | AUSTRALIA | Bronze Lion Campaign |
| THE FAINTEST CLASP | ABC | BRAND | MARCEL SYDNEY Walsh Bay | AUSTRALIA | Bronze Lion Campaign |
| SELFIE (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Gold Lion Campaign |
| GRIEF (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Gold Lion Campaign |
| BED (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Gold Lion Campaign |
| SIMPLE VALUE | ARGOS | SIMPLE VALUE RANGE BY ARGOS | THE PARTNERS London | UNITED KINGDOM | Silver Lion |
| WAR (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Gold Lion Campaign |
| GAY (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Gold Lion Campaign |
Click here for a reminder of the Cannes Lions 2016 Design Lions shortlist in full.
