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#CannesLions2016: Promo & Activations Lions winners!

The Cannes Promo & Activations Lions award ceremony resulted in 107 awards in total, with a solitary South African award for Geometry Global Johannesburg's SAB 'Spike Detector Coaster'.
The SAB 'Spike Detector Coaster' by Geometry Global Johannesburg.

The only South African agency to feature on the awards night, Geometry Global Johannesburg is bringing home a Bronze Lion for its 'Spike Detector Coaster for client South African Breweries - part of SAB's 'drink responsibly' initiative.

The Grand Prix was claimed by “OptOutside” for outdoor retail company, REI, by Venables Bell & Partners, San Francisco – work that Jury President, Rob Reilly, global creative chairman of McCann Worldgroup, called the bravest idea of the decade. “It’s about a brand living its authentic truth. A brand that places more value in its customers than short term profit and operates with conviction,” he said. “It didn’t impact culture, but exploded it.”

View the full table of winning work below:

All the 2016 Promo & Activations Lions winners


TitleClientProductEntrant CompanyCountryPrize
A01 (Food & Drinks )
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDGold Lion
THE FAIREST NIGHT OF ALLAB INBEVANDES BEERDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINASilver Lion
UPSIDE DOWN CANORANGINAORANGINABETC ParisFRANCEBronze Lion
FINDING LIGHT IN THE DARKCOCA-COLA MIDDLE EASTCOCA-COLAMEMAC OGILVY DubaiUNITED ARAB EMIRATESBronze Lion
EDIBLE SIX PACK RINGSSALTWATER BREWERYSALTWATER BREWERYWE BELIEVERS New YorkUSABronze Lion
NOT COMING SOONREMY MARTINLOUIS XIIIFRED & FARID New YorkUSABronze Lion
A02 (Fast Moving Consumer Goods )
ADVICE WIPESTOMMEE TIPPEETOMMEE TIPPEE ADVICE WIPESMcCANN NEW YORK New YorkUSASilver Lion
#DADDOPANTENEPANTENE HAIR CAREGREY NEW YORK USASilver Lion
GO ASK DADPROCTER & GAMBLEGILLETTE RAZORSGREY NEW YORK USABronze Lion
A03 (Durable Consumer Goods)
THE BABY STROLLER TEST-RIDE BY CONTOURSCONTOURS STROLLERSBABY STROLLERSFCB CHICAGO USAGold Lion
A04 (Cars & Automotive Products & Services)
THE REVERSED TRAILERHARALD A. MØLLER/ VOLKSWAGEN NORWAYVOLKSWAGEN TRAILER ASSISTTRY OsloNORWAYGold Lion
THE NAKED UTEVOLKSWAGEN AUSTRALIAAMAROKDDB SydneyAUSTRALIASilver Lion
INTELLIGENT PARKIG CHAIRNISSAN MOTOR CO.INTELLIGENT PARKING ASSISTTBWA\HAKUHODO TokyoJAPANBronze Lion
LANDCRUISER EMERGENCY NETWORKTOYOTA MOTOR CORPORATION AUSTRALIALANDCRUISERSAATCHI & SAATCHI SydneyAUSTRALIAGold Lion
MISSION TO THE MOONAUDIAUDITHJNK HamburgGERMANYBronze Lion
BAJAJ VBAJAJBAJAJ AUTOMOBILESLEO BURNETT INDIA MumbaiINDIABronze Lion
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
THE ORGANIC EFFECTCOOPRETAIL STORESFORSMAN & BODENFORS GothenburgSWEDENBronze Lion
#OPTOUTSIDEREIREIVENABLES BELL & PARTNERS San FranciscoUSAGrand Prix
CARREFOUR BABY NIGHTCARREFOURBABIES' PRODUCTSSAATCHI & SAATCHI MilanITALYBronze Lion
DXP CARDOMINO'SDOMINO'S PIZZACP+B BoulderUSASilver Lion
A06 (Travel, Transport & Leisure)
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO StockholmSWEDENSilver Lion
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USAGold Lion
SUPER BOWL BABIES CHOIRNATIONAL FOOTBALL LEAGUESUPER BOWL 50GREY NEW YORK USASilver Lion
A07 (Media & Publications)
ANTI-RIVAL VACCINEBANDSPORTSCORPORATE IMAGEOGILVY BRASIL São PauloBRAZILSilver Lion
HATTRICKBEIN SPORTSCHAMPIONS LEAGUE CHANNELTAPSA | Y&R MadridSPAINSilver Lion
A08 (Financial Products & Services)
SLOW DOWN GPSIF INSURANCEINSURANCEFORSMAN & BODENFORS GothenburgSWEDENGold Lion
FAST FORWARDGEICOINSURANCETHE MARTIN AGENCY RichmondUSABronze Lion
A10 (Commercial Public Services)
"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIESNORTON BY SYMANTECNORTONGREY SAN FRANCISCO USABronze Lion
SEA HERO QUESTDEUTSCHE TELEKOMDEUTSCHE TELEKOMSAATCHI & SAATCHI LondonUNITED KINGDOMSilver Lion
WORDS TO WATCHEASY WAY LANGUAGE CENTERINSTITUTIONALLDC São PauloBRAZILBronze Lion
A11 (Corporate Image)
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK New YorkUSAGold Lion
TOUCHABLE INKTHAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLINDTOUCHABLE INKJ. WALTER THOMPSON BANGKOK THAILANDBronze Lion
A12 (Public Health & Safety)
MANBOOBSMACMABREAST CANCER AWARENESSDAVID Buenos AiresARGENTINAGold Lion
BRAINBANDSAMSUNG AUSTRALIASAMSUNG BRAINBANDLEO BURNETT SYDNEY SydneyAUSTRALIASilver Lion
A13 (Public Sector & Awareness Messages)
REWORDHEADSPACEREWORD WEB APPLICATONLEO BURNETT MELBOURNE AUSTRALIABronze Lion
A14 (Charities & Appeals)
CHOCÓ TO DANCEJPGC FOUNDATIONSCHOLARSHIPS FUNDMULLENLOWE SSP3 Bogotá D.C.COLOMBIABronze Lion
BEHIND THE LEATHERPEOPLE FOR THE ETHICAL TREATMENT OF ANIMALSPETA ASIAOGILVY & MATHER BangkokTHAILANDBronze Lion
B01 (Guerrilla Marketing & Stunts)
THE FAIREST NIGHT OF ALLAB INBEVANDES BEERDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINASilver Lion
#SMARTEFFECTMERCEDES-BENZ PORTUGALSMART FORTWOBBDO PORTUGAL LisbonPORTUGALBronze Lion
LE BONLIDLDISCOUNT FOODINGO StockholmSWEDENBronze Lion
THE BABY STROLLER TEST-RIDE BY CONTOURSCONTOURS STROLLERSBABY STROLLERSFCB CHICAGO USAGold Lion
SILVERADO "CAGES"CHEVROLETCHEVROLET SILVERADO- AUTOMOTIVECOMMONWEALTH//McCANN DetroitUSABronze Lion
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDGold Lion
TRIBECA FILM FESTIVAL REACTORTRIBECA FILM FESTIVALFILM FESTIVALJ. WALTER THOMPSON New YorkUSABronze Lion
B02 (Live Shows / Concerts / Festivals)
GRAMMYCAMTHE GRAMMYSTHE 58TH GRAMMY AWARDSTBWA\CHIAT\DAY Los AngelesUSASilver Lion
DACIA FAMILY PROJECTRENAULT ITALIAAUTOMOTIVEPUBLICIS ITALY MilanITALYBronze Lion
B03 (Use of Exhibitions / Installations)
UNFORGOTTEN SOLDIERSSKY TELEVISION NEW ZEALANDHISTORY CHANNELDDB GROUP NEW ZEALAND AucklandNEW ZEALANDBronze Lion
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USAGold Lion
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK New YorkUSAGold Lion
B04 (Use of Ambient Media: Small Scale)
PAPER GLASSESSAVE THE CHILDREN AND SANTILLANACHILDREN EDUCATIONGREY MÈXICO Mexico CityMEXICOBronze Lion
THE SAB SPIKE DETECTOR COASTERSOUTH AFRICAN BREWERIESDRINK RESPONSIBLY INITIATIVEGEOMETRY GLOBAL JOHANNESBURG SOUTH AFRICABronze Lion
B05 (Use of Ambient Media: Large Scale)
LIVE VINESLOWE'SLOWE'SBBDO New YorkUSABronze Lion
CALL BRUSSELSVISIT BRUSSELSVISIT BRUSSELSAIR BrusselsBELGIUMBronze Lion
THE BABY STROLLER TEST-RIDE BY CONTOURSCONTOURS STROLLERSBABY STROLLERSFCB CHICAGO USASilver Lion
HIGHWAY ROBBERYVOLVO CAR USA2016 VOLVO XC90 T8GREY NEW YORK USASilver Lion
B06 (Use of Customer in-Store Experience)
SUGAR DETOXINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCESilver Lion
WHOPPER SIGNBURGER KINGFAST FOOD RESTAURANTDAVID MiamiUSABronze Lion
GAYNZANZANZ BANKTBWA MELBOURNE AUSTRALIABronze Lion
B07 (Use of Competitions & Promotional Games )
MOST OPEN TEST DRIVEDAIMLER AG, SMARTSMART FORTWO CABRIO 453BBDO GROUP GERMANY BerlinGERMANYBronze Lion
B08 (Use of Broadcast)
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USASilver Lion
VIRGIN AMERICA BLAH AIRLINESVIRGIN AMERICATRAVEL & TRANSPORTELEVEN San FranciscoUSABronze Lion
GO MONORADIO XXIRADIO STATIONMcCANN WORLDGROUP ROMANIA BucharestROMANIABronze Lion
HOLIDAYS ON DEMANDTRANSAVIAAIRLINE COMPANYLES GAULOIS PuteauxFRANCEBronze Lion
B09 (Use of Print or Standard Outdoor )
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMGold Lion
PEPITOGFR MEDIAPRIMERA HORAMcCANN San JuanPUERTO RICOBronze Lion
C01 (Use of Digital Platforms)
ACR STREET VIEW TESTACR (THE AUTOMOBILE CLUB OF ROMANIA)DRIVING SCHOOLPUBLICIS ROMANIA BucharestROMANIASilver Lion
WORDS TO WATCHEASY WAY LANGUAGE CENTERINSTITUTIONALLDC São PauloBRAZILSilver Lion
COLORMAPSPPG COMEXCOMEXJ. WALTER THOMPSON MEXICO Mexico CityMEXICOBronze Lion
C02 (Use of Mobile )
SEA HERO QUESTDEUTSCHE TELEKOMDEUTSCHE TELEKOMSAATCHI & SAATCHI LondonUNITED KINGDOMGold Lion
ISEA APPMIGRANT OFFSHORE AID STATION (MOAS)ISEA APPGREY GROUP SingaporeSINGAPOREBronze Lion
CELEBRITY TANTRUMSAMSUNG AUSTRALIAN=SAMSUNG TAB S2LEO BURNETT SYDNEY SydneyAUSTRALIASilver Lion
C03 (Use of Social Platforms)
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USASilver Lion
IN-A-SNAPLOWE'SLOWE'SBBDO New YorkUSASilver Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY BerlinGERMANYSilver Lion
MANBOOBSMACMABREAST CANCER AWARENESSDAVID Buenos AiresARGENTINAGold Lion
#SQUARESHAKESSONIC DRIVE-INSONIC DRIVE-INGOODBY SILVERSTEIN & PARTNERS San FranciscoUSABronze Lion
C04 (Co-Creation & User Generated Content )
MTV VMA GREEN-SCREENSMTV2015 MTV VIDEO MUSIC AWARDSMTV New YorkUSASilver Lion
THE LAZIEST COMPETITION EVERCARLTON UNITED BREWERIESLAZY YAK PALE ALECLEMENGER BBDO MELBOURNE AUSTRALIABronze Lion
MASHIMACHINE4PELAGATOS.COMONLINE JOURNALLEO BURNETT MÉXICO MEXICOSilver Lion
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDSilver Lion
STRAIGHT OUTTABEATS BY DRE.BEATS BY DRE.R/GA HUSTLE Los AngelesUSAGold Lion
SNAP KINGBURGER KING ARGENTINAGRILL HERITAGEDAVID Buenos AiresARGENTINABronze Lion
C05 (Response / Real-time Activity)
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USAGold Lion
#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB SydneyAUSTRALIABronze Lion
SEARCH RACISM. FIND TRUTH.REFUGEES WELCOMENPOFCB ZÜRICH SWITZERLANDBronze Lion
STARDUST FOR BOWIESTUDIO BRUSSELSTARDUST FOR BOWIEDDB BRUSSELS BELGIUMBronze Lion
#WHOISTHEKINGBURGER KING FRANCEFOODBUZZMAN ParisFRANCEGold Lion
HELP KENYA NOT KANYECROWDRISEFUNDRAISING FOR KENYAN CHARITIESALMA DDB MiamiUSABronze Lion
WIN A BREAST RECONSTRUCTIONBENETIETBENETIETLDV UNITED AntwerpBELGIUMBronze Lion
CURRY MVP ACTIVATIONUNDER ARMOURBASKETBALLDROGA5 New YorkUSABronze Lion
C06 (Use of New Technology)
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK New YorkUSASilver Lion
LANDCRUISER EMERGENCY NETWORKTOYOTA MOTOR CORPORATION AUSTRALIALANDCRUISERSAATCHI & SAATCHI SydneyAUSTRALIASilver Lion
REAL VIEWSRENAULTRENAULT MÉGANEPUBLICIS BRUSSELS BELGIUMBronze Lion
BRAINBANDSAMSUNG AUSTRALIASAMSUNG BRAINBANDLEO BURNETT SYDNEY SydneyAUSTRALIAGold Lion
D01 (Launch / Re-launch )
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDGold Lion
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USASilver Lion
SHOPLIFTERSHARVEY NICHOLSLOYALTY APPADAM&EVEDDB LondonUNITED KINGDOMBronze Lion
D02 (Sponsorship & Partnership)
THE DILEMMAHEINEKENHEINEKENPUBLICIS ITALY MilanITALYSilver Lion
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSSilver Lion
E01 (Integrated Campaign led by Promo & Activation)
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDGold Lion
#OPTOUTSIDEREIREIVENABLES BELL & PARTNERS San FranciscoUSAGold Lion
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDGold Lion
SAMSUNG "ANTIDIARY"SAMSUNG ELECTRONICS AMERICAGALAXY S672ANDSUNNY New YorkUSABronze Lion
E02 (Low Budget Campaign)
BITTERSWEET PIESPAULRESTAURANTSMcCANN WORLDGROUP ROMANIA BucharestROMANIABronze Lion
MA PLACE EST DANS LA SALLEPRODISSENTERTAINMENTFRED & FARID PARIS FRANCESilver Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY BerlinGERMANYSilver Lion
THE BULLETPENMINISTRY OF NATIONAL EDUCATION COLOMBIAMINISTRY OF NATIONAL EDUCATIONMcCANN COLOMBIA BogotáCOLOMBIABronze Lion


Click here for a reminder of the Cannes Lions 2016 Promo & Activations Lions shortlist in full.
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