The SAB 'Spike Detector Coaster' by Geometry Global Johannesburg.
The only South African agency to feature on the awards night, Geometry Global Johannesburg is bringing home a Bronze Lion for its 'Spike Detector Coaster for client South African Breweries - part of SAB's 'drink responsibly' initiative.
The Grand Prix was claimed by “OptOutside” for outdoor retail company, REI, by Venables Bell & Partners, San Francisco – work that Jury President, Rob Reilly, global creative chairman of McCann Worldgroup, called the bravest idea of the decade. “It’s about a brand living its authentic truth. A brand that places more value in its customers than short term profit and operates with conviction,” he said. “It didn’t impact culture, but exploded it.”
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Food & Drinks ) |
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND | Gold Lion |
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Silver Lion |
| UPSIDE DOWN CAN | ORANGINA | ORANGINA | BETC Paris | FRANCE | Bronze Lion |
| FINDING LIGHT IN THE DARK | COCA-COLA MIDDLE EAST | COCA-COLA | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Bronze Lion |
| EDIBLE SIX PACK RINGS | SALTWATER BREWERY | SALTWATER BREWERY | WE BELIEVERS New York | USA | Bronze Lion |
| NOT COMING SOON | REMY MARTIN | LOUIS XIII | FRED & FARID New York | USA | Bronze Lion |
| A02 (Fast Moving Consumer Goods ) |
| ADVICE WIPES | TOMMEE TIPPEE | TOMMEE TIPPEE ADVICE WIPES | McCANN NEW YORK New York | USA | Silver Lion |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA | Silver Lion |
| GO ASK DAD | PROCTER & GAMBLE | GILLETTE RAZORS | GREY NEW YORK | USA | Bronze Lion |
| A03 (Durable Consumer Goods) |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA | Gold Lion |
| A04 (Cars & Automotive Products & Services) |
| THE REVERSED TRAILER | HARALD A. MØLLER/ VOLKSWAGEN NORWAY | VOLKSWAGEN TRAILER ASSIST | TRY Oslo | NORWAY | Gold Lion |
| THE NAKED UTE | VOLKSWAGEN AUSTRALIA | AMAROK | DDB Sydney | AUSTRALIA | Silver Lion |
| INTELLIGENT PARKIG CHAIR | NISSAN MOTOR CO. | INTELLIGENT PARKING ASSIST | TBWA\HAKUHODO Tokyo | JAPAN | Bronze Lion |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA | Gold Lion |
| MISSION TO THE MOON | AUDI | AUDI | THJNK Hamburg | GERMANY | Bronze Lion |
| BAJAJ V | BAJAJ | BAJAJ AUTOMOBILES | LEO BURNETT INDIA Mumbai | INDIA | Bronze Lion |
| A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) |
| THE ORGANIC EFFECT | COOP | RETAIL STORES | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | Grand Prix |
| CARREFOUR BABY NIGHT | CARREFOUR | BABIES' PRODUCTS | SAATCHI & SAATCHI Milan | ITALY | Bronze Lion |
| DXP CAR | DOMINO'S | DOMINO'S PIZZA | CP+B Boulder | USA | Silver Lion |
| A06 (Travel, Transport & Leisure) |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Silver Lion |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Gold Lion |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA | Silver Lion |
| A07 (Media & Publications) |
| ANTI-RIVAL VACCINE | BANDSPORTS | CORPORATE IMAGE | OGILVY BRASIL São Paulo | BRAZIL | Silver Lion |
| HATTRICK | BEIN SPORTS | CHAMPIONS LEAGUE CHANNEL | TAPSA | Y&R Madrid | SPAIN | Silver Lion |
| A08 (Financial Products & Services) |
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN | Gold Lion |
| FAST FORWARD | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA | Bronze Lion |
| A10 (Commercial Public Services) |
| "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES | NORTON BY SYMANTEC | NORTON | GREY SAN FRANCISCO | USA | Bronze Lion |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM | Silver Lion |
| WORDS TO WATCH | EASY WAY LANGUAGE CENTER | INSTITUTIONAL | LDC São Paulo | BRAZIL | Bronze Lion |
| A11 (Corporate Image) |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA | Gold Lion |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | TOUCHABLE INK | J. WALTER THOMPSON BANGKOK | THAILAND | Bronze Lion |
| A12 (Public Health & Safety) |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Gold Lion |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY Sydney | AUSTRALIA | Silver Lion |
| A13 (Public Sector & Awareness Messages) |
| REWORD | HEADSPACE | REWORD WEB APPLICATON | LEO BURNETT MELBOURNE | AUSTRALIA | Bronze Lion |
| A14 (Charities & Appeals) |
| CHOCÓ TO DANCE | JPGC FOUNDATION | SCHOLARSHIPS FUND | MULLENLOWE SSP3 Bogotá D.C. | COLOMBIA | Bronze Lion |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion |
| B01 (Guerrilla Marketing & Stunts) |
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Silver Lion |
| #SMARTEFFECT | MERCEDES-BENZ PORTUGAL | SMART FORTWO | BBDO PORTUGAL Lisbon | PORTUGAL | Bronze Lion |
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN | Bronze Lion |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA | Gold Lion |
| SILVERADO "CAGES" | CHEVROLET | CHEVROLET SILVERADO- AUTOMOTIVE | COMMONWEALTH//McCANN Detroit | USA | Bronze Lion |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Gold Lion |
| TRIBECA FILM FESTIVAL REACTOR | TRIBECA FILM FESTIVAL | FILM FESTIVAL | J. WALTER THOMPSON New York | USA | Bronze Lion |
| B02 (Live Shows / Concerts / Festivals) |
| GRAMMYCAM | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA | Silver Lion |
| DACIA FAMILY PROJECT | RENAULT ITALIA | AUTOMOTIVE | PUBLICIS ITALY Milan | ITALY | Bronze Lion |
| B03 (Use of Exhibitions / Installations) |
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | Bronze Lion |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Gold Lion |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA | Gold Lion |
| B04 (Use of Ambient Media: Small Scale) |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | GREY MÈXICO Mexico City | MEXICO | Bronze Lion |
| THE SAB SPIKE DETECTOR COASTER | SOUTH AFRICAN BREWERIES | DRINK RESPONSIBLY INITIATIVE | GEOMETRY GLOBAL JOHANNESBURG | SOUTH AFRICA | Bronze Lion |
| B05 (Use of Ambient Media: Large Scale) |
| LIVE VINES | LOWE'S | LOWE'S | BBDO New York | USA | Bronze Lion |
| CALL BRUSSELS | VISIT BRUSSELS | VISIT BRUSSELS | AIR Brussels | BELGIUM | Bronze Lion |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA | Silver Lion |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA | Silver Lion |
| B06 (Use of Customer in-Store Experience) |
| SUGAR DETOX | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE | Silver Lion |
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA | Bronze Lion |
| GAYNZ | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA | Bronze Lion |
| B07 (Use of Competitions & Promotional Games ) |
| MOST OPEN TEST DRIVE | DAIMLER AG, SMART | SMART FORTWO CABRIO 453 | BBDO GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| B08 (Use of Broadcast) |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA | Silver Lion |
| VIRGIN AMERICA BLAH AIRLINES | VIRGIN AMERICA | TRAVEL & TRANSPORT | ELEVEN San Francisco | USA | Bronze Lion |
| GO MONO | RADIO XXI | RADIO STATION | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA | Bronze Lion |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Bronze Lion |
| B09 (Use of Print or Standard Outdoor ) |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM | Gold Lion |
| PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan | PUERTO RICO | Bronze Lion |
| C01 (Use of Digital Platforms) |
| ACR STREET VIEW TEST | ACR (THE AUTOMOBILE CLUB OF ROMANIA) | DRIVING SCHOOL | PUBLICIS ROMANIA Bucharest | ROMANIA | Silver Lion |
| WORDS TO WATCH | EASY WAY LANGUAGE CENTER | INSTITUTIONAL | LDC São Paulo | BRAZIL | Silver Lion |
| COLORMAPS | PPG COMEX | COMEX | J. WALTER THOMPSON MEXICO Mexico City | MEXICO | Bronze Lion |
| C02 (Use of Mobile ) |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM | Gold Lion |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore | SINGAPORE | Bronze Lion |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY Sydney | AUSTRALIA | Silver Lion |
| C03 (Use of Social Platforms) |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Silver Lion |
| IN-A-SNAP | LOWE'S | LOWE'S | BBDO New York | USA | Silver Lion |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Silver Lion |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Gold Lion |
| #SQUARESHAKES | SONIC DRIVE-IN | SONIC DRIVE-IN | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Bronze Lion |
| C04 (Co-Creation & User Generated Content ) |
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA | Silver Lion |
| THE LAZIEST COMPETITION EVER | CARLTON UNITED BREWERIES | LAZY YAK PALE ALE | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO | MEXICO | Silver Lion |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Silver Lion |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA | Gold Lion |
| SNAP KING | BURGER KING ARGENTINA | GRILL HERITAGE | DAVID Buenos Aires | ARGENTINA | Bronze Lion |
| C05 (Response / Real-time Activity) |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA | Gold Lion |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Bronze Lion |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | SWITZERLAND | Bronze Lion |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS | BELGIUM | Bronze Lion |
| #WHOISTHEKING | BURGER KING FRANCE | FOOD | BUZZMAN Paris | FRANCE | Gold Lion |
| HELP KENYA NOT KANYE | CROWDRISE | FUNDRAISING FOR KENYAN CHARITIES | ALMA DDB Miami | USA | Bronze Lion |
| WIN A BREAST RECONSTRUCTION | BENETIET | BENETIET | LDV UNITED Antwerp | BELGIUM | Bronze Lion |
| CURRY MVP ACTIVATION | UNDER ARMOUR | BASKETBALL | DROGA5 New York | USA | Bronze Lion |
| C06 (Use of New Technology) |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA | Silver Lion |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA | Silver Lion |
| REAL VIEWS | RENAULT | RENAULT MÉGANE | PUBLICIS BRUSSELS | BELGIUM | Bronze Lion |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY Sydney | AUSTRALIA | Gold Lion |
| D01 (Launch / Re-launch ) |
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND | Gold Lion |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA | Silver Lion |
| SHOPLIFTERS | HARVEY NICHOLS | LOYALTY APP | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion |
| D02 (Sponsorship & Partnership) |
| THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan | ITALY | Silver Lion |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Silver Lion |
| E01 (Integrated Campaign led by Promo & Activation) |
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND | Gold Lion |
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | Gold Lion |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Gold Lion |
| SAMSUNG "ANTIDIARY" | SAMSUNG ELECTRONICS AMERICA | GALAXY S6 | 72ANDSUNNY New York | USA | Bronze Lion |
| E02 (Low Budget Campaign) |
| BITTERSWEET PIES | PAUL | RESTAURANTS | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA | Bronze Lion |
| MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE | Silver Lion |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Silver Lion |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | McCANN COLOMBIA Bogotá | COLOMBIA | Bronze Lion |
