#CannesLions2016: Direct Lions shortlist
The Direct Lions shortlist has been released with South Africa seeing four entries make it to the final round at Cannes Lions 2016...
There are 293 Direct Lions entries in total:
Direct Lions shortlist
| Title | Client | Product | Agency | Country |
| A01 (Food & Drinks ) | ||||
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| SKITTLES HOLIDAY PAWN SHOP | WRIGLEY CANADA | SKITTLES | BBDO TORONTO | CANADA |
| #MAKEDINNERTIMEMATTER | MARS FOOD | MASTERFOODS | CLEMENGER BBDO SYDNEY | AUSTRALIA |
| THE REAL ICE COLD COCA-COLA. | COCA-COLA. | COCA-COLA | OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA |
| SPARE CHAIR SUNDAY | PREMIER FOODS | BISTO BEST | McCANN LONDON | UNITED KINGDOM |
| LEAVE ROOM | TIP TOP, FONTERRA BRANDS NZ | MEMPHIS MELTDOWN | COLENSO BBDO Auckland | NEW ZEALAND |
| #LEBIGSWIM | HEINEKEN | KRONENBOURG 1664 | OGILVY & MATHER LONDON | UNITED KINGDOM |
| CHEERS TO A LEGEND | DIAGEO AUSTRALIA | BUNDABERG RUM | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| A02 (Fast Moving Consumer Goods ) | ||||
| ADVICE WIPES | TOMMEE TIPPEE | TOMMEE TIPPEE ADVICE WIPES | USA | |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
| DADS#SHARETHELOAD (CASE STUDY) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA |
| GIRL EMOJIS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT CHICAGO | USA |
| FOOTBALL OR FATHER | REMED PHARMA | CONDOM | BBDO BELGIUM Brussels | BELGIUM |
| A03 (Durable Consumer Goods) | ||||
| ETON STYLE CAROUSEL | ETON SHIRTS | ETON SHIRTS | TILLSAMMANS STHLM Stockholm | SWEDEN |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA |
| EAT YOUR RUN | DECATHLON | KALENJI | ROSAPARK Paris | FRANCE |
| PINLIST | TOK&STOK | FURNITURE STORE | DDB BRASIL São Paulo | BRAZIL |
| THE 2 LITRE TOWEL | AUSTRALIAN WEAVING | 2 LITRE TOWEL | M&C SAATCHI MELBOURNE Melbourne | AUSTRALIA |
| A04 (Cars & Automotive Products & Services) | ||||
| MOST OPEN TEST DRIVE | DAIMLER AG, SMART | SMART FORTWO CABRIO 453 | BBDO GROUP GERMANY Berlin | GERMANY |
| E-MOBILITY - ENJOY THE SILENCE | VOLKSWAGEN | VOLKSWAGEN E-MODELS | GRABARZ & PARTNER Hamburg | GERMANY |
| ROAM DELIVERY | VOLVO CARS | IN CAR DELIVERY SERVICE | UNITED KINGDOM | |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA |
| A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | ||||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA |
| BETTY | CHICKEN TREAT | CHICKEN TREAT PRODUCTS | MARKETFORCE West Perth | AUSTRALIA |
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN |
| BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT | NÁŠ GRUNT | NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS | McCANN ERICKSON PRAGUE | CZECH REPUBLIC |
| SUGAR DETOX | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE |
| THE DEVILISH NEWSLETTER | ARMEDANGELS | THE DEVILISH NEWSLETTER | OGILVY GERMANY Frankfurt | GERMANY |
| A06 (Travel, Transport & Leisure) | ||||
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo | JAPAN |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
| NO BORDERS | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles | USA |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE |
| A07 (Media & Publications) | ||||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
| FOOTBALL MEMORIES FM | LIBERO | FOOTBALL MAGAZINE | LOLA MULLENLOWE Madrid | SPAIN |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO | MEXICO |
| A08 (Financial Products & Services) | ||||
| SLEEP ON IT | CBC | FINANCIAL SERVICES | TBWA\BELGIUM Brussels | BELGIUM |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| MEMORIES FOR LIFE | HDFC | HDFC BANK | LEO BURNETT INDIA Mumbai | INDIA |
| 38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO |
| FAST FORWARD. | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| POCKET MONEY — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| A09 (Business Products & Services) | ||||
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| EMERGENCY PIN CODE | SEKRON SECURITY SYSTEMS | SEKRON DIGITAL PROTECTION | GREY BRAZIL São Paulo | BRAZIL |
| A10 (Commercial Public Services) | ||||
| ACR STREET VIEW TEST | ACR (THE AUTOMOBILE CLUB OF ROMANIA) | DRIVING SCHOOL | PUBLICIS ROMANIA Bucharest | ROMANIA |
| PRIDESTREAM | KPN | TELECOM | N=5 Amsterdam | THE NETHERLANDS |
| THE GOLD MEDAL SIM CARDS | TELENOR | MOBILE NETWORK | TRY Oslo | NORWAY |
| SURGEON TRYOUTS | KURASHIKI CENTRAL HOSPITAL | RECRUITMENT | TBWA\HAKUHODO Tokyo / HAKUHODO Tokyo | JAPAN |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | GREY MÈXICO Mexico City | MEXICO |
| PIGEON AIR PATROL | PLUME LABS | PIGEON AIR PATROL | DIGITASLBi London | UNITED KINGDOM |
| The Happy Mom Deal / Call mommy. Save money. | O2 / TELEFÓNICA | O2 | KOLLE REBBE Hamburg | GERMANY |
| A11 (Corporate Image) | ||||
| REACH ACROSS THE AISLE | JETBLUE | JETBLUE | MULLENLOWE Boston | USA |
| WONDERFUL HOLD MUSIC | MYER | MYER | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan | ITALY |
| THE PAYBACK DINNER | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| LIFESAVER BACKPACK | LUKI | CHILDREN FRUIT SNACK | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | TOUCHABLE INK | J. WALTER THOMPSON BANGKOK | THAILAND |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| DONATE YOUR DATA | WAOO | FIBRE BROADBAND | UNCLE GREY Copenhagen | DENMARK |
| A12 (Public Health & Safety) | ||||
| TOY OR TOXIC | VEILIGHEIDNL (THE DUTCH GOVERNMENT’S HOME SAFETY PROMOTION ORGANIZATION) & NVWA | AWARENESS | LEMZ Amsterdam | THE NETHERLANDS |
| REMIND ME SOAP | FORD WARRIORS IN PINK | REMIND ME SOAP | ZUBI ADVERTISING Coral Gables | USA |
| CANCER UNCENSORED | GOLLO | GOLLO | McCANN SAN JOSE San Jose | COSTA RICA |
| LIFE SAVING STICKERS | AUSTRALIAN ROAD SAFETY FOUNDATION | Australian Road Safety Foundation | GPY&R Brisbane | AUSTRALIA |
| BRICKS FROM MARIANA | TIJOLOS DE MARIANA | TIJOLOS DE MARIANA | GREY BRAZIL São Paulo | BRAZIL |
| STRIKING LESSONS | BRISA HIGHWAY COMPANY | INSTITUTIONAL | LEO BURNETT LISBOA | PORTUGAL |
| PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan / HAROLD JESSURUN San Juan | PUERTO RICO |
| SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | GLOBAL ROAD SAFETY | HAVAS WORLDWIDE SHANGHAI | CHINA |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA |
| LIVING MEMORIES | BRAKE NZ | ROAD SAFETY | Y&R NZ Auckland | NEW ZEALAND |
| A13 (Public Sector & Awareness Messages) | ||||
| ZERO MINUTES OF FAME | THE BRADY CAMPAIGN | THE BRADY CAMPAIGN | OGILVY & MATHER Chicago | USA |
| #IMMIGRANT | REFUGEES UNITED (REFUNITE) | INSTITUTIONAL | LDC São Paulo | BRAZIL |
| UNFAIRY TALES INTEGRATED | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
| COMING SOON | RAISING THE ROOF | RAISING THE ROOF | LEO BURNETT TORONTO | CANADA |
| #THEREAL10 | AAUW | AAUW | RETHINK Toronto / WONGDOODY Los Angeles | CANADA |
| THE INVISIBLE CHILDREN YEARBOOK | REINSERTA | REINSERTA | LEO BURNETT MÉXICO | MEXICO |
| GHOST VOTE | STATES UNITED TO PREVENT GUN VIOLENCE | PROMOTING SMART GUN LAWS | GREY NEW YORK | USA |
| MIRRORS OF RACISM | NGO CRIOLA | NGO | W3HAUS São Paulo | BRAZIL |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY |
| REWORD | HEADSPACE | REWORD WEB APPLICATON | LEO BURNETT MELBOURNE | AUSTRALIA |
| A14 (Charities & Appeals) | ||||
| WAITING LINES | RE-BORN TO BE ALIVE | ORGAN DONATION | DUVAL GUILLAUME Antwerp | BELGIUM |
| FIRST PHOTO LAST PHOTO | JOY OF LIFE | JOY OF LIFE | GREY GROUP HONG KONG / GREY GROUP Shanghai | HONG KONG |
| MISSING TYPE | NHS BLOOD AND TRANSPLANT | NATIONAL BLOOD WEEK | ENGINE London | UNITED KINGDOM |
| DONATION ICONS | OXFAM | DONATION ICONS | RKCR/Y&R London | UNITED KINGDOM |
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND |
| THE GOOD NOTE | BOU KHALIL SUPERMARCHÉ | THE GOOD NOTE | J. WALTER THOMPSON BEIRUT | LEBANON |
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | NATALIA PONCE DE LEON FOUNDATION | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| BEAUTY TIPS BY RESHMA | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | INDIA |
| BREAST MILK | BREAST CANCER CURE | BREAST MILK | Y&R NZ Auckland | NEW ZEALAND |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA |
| REVERSE DELIVERY | BANCO DE ALIMENTOS | BANCO DE ALIMENTOS | GREY BRAZIL São Paulo | BRAZIL |
| LEGALLY BRIDE | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT | LEBANON |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND |
| THE ART HEIST FOR GOOD | WATERISLIFE | CHARITY | DEUTSCH New York | USA |
| HELP KENYA NOT KANYE | CROWDRISE | FUNDRAISING FOR KENYAN CHARITIES | ALMA DDB Miami | USA |
| #DONATEFORPRISCILA | CLUBE SANGUE BOM | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. | RHINO RESCUE PROJECT | WILDLIFE CONSERVATION | OGILVY & MATHER VIETNAM Ho Chi Minh City / RHINO RESCUE PROJECT Gauteng | VIETNAM |
| B01 (Flat Mailing) | ||||
| TESTIMONIES | FUNDACIÓN HUÉSPED | INSTITUTIONAL FUNDRAISING | WUNDERMAN BUENOS AIRES | ARGENTINA |
| UNFOLDING GREAT CONSEQUENCES | GLOBAL EXPORT | AMERICAN GARDEN HABANERO | Y&R DUBAI | UNITED ARAB EMIRATES |
| B02 (Dimensional Mailing) | ||||
| FARGO WOOLLENS | SKY TELEVISION NEW ZEALAND | NEON | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| HATTRICK | BEIN SPORTS | CHAMPIONS LEAGUE CHANNEL | TAPSA | Y&R Madrid | SPAIN |
| BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT | NÁŠ GRUNT | NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS | McCANN ERICKSON PRAGUE | CZECH REPUBLIC |
| BRICKS FROM MARIANA | TIJOLOS DE MARIANA | TIJOLOS DE MARIANA | GREY BRAZIL São Paulo | BRAZIL |
| THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM" | GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER | MEIN KAMPF - AGAINST RACISM | OGILVY GERMANY Frankfurt | GERMANY |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | McCANN COLOMBIA Bogotá | COLOMBIA |
| B03 (Use of Ambient Media: Small Scale) | ||||
| DONATE FOR AFRICA. YOUR MONEY HAS NEVER BEEN MORE VALUABLE. | DFC DEUTSCHE FUNDRAISING COMPANY | UNITED FOR AFRICA | SCHOLZ & FRIENDS Berlin | GERMANY |
| LEGOLAND DOLLARS | LEGOLAND FLORIDA RESORT | ENTERTAINMENT/TRAVEL & LEISURE | VML New York | USA |
| ROLLING PARCELS | POST CH | POST CH | JUNG von MATT/LIMMAT Zürich | SWITZERLAND |
| THE BLOODY SOAP | NETFLIX | NETFLIX - ONLINE SVOD PLATFORM | OGILVY & MATHER Paris | FRANCE |
| PROTECTIVE BUCKET | LA FABRIL | PERLA SOFT | GREY BRAZIL São Paulo | BRAZIL |
| AMNESTY TEAR GAS SCENTED CANDLES | AMNESTY INTERNATIONAL | SOCIAL RESPONSIBILITY | 4129GREY Istanbul | TURKEY |
| X-RAY CASTS | FONTERRA BRANDS NEW ZEALAND, ANCHOR | ANCHOR MILK | COLENSO BBDO Auckland | NEW ZEALAND |
| LEAVE ROOM | TIP TOP, FONTERRA BRANDS NZ | MEMPHIS MELTDOWN | COLENSO BBDO Auckland | NEW ZEALAND |
| THE SAB SPIKE DETECTOR COASTER | SOUTH AFRICAN BREWERIES | DRINK RESPONSIBLY INITIATIVE | GEOMETRY GLOBAL JOHANNESBURG | SOUTH AFRICA |
| LIFE SAVING STICKERS | AUSTRALIAN ROAD SAFETY FOUNDATION | Australian Road Safety Foundation | GPY&R Brisbane | AUSTRALIA |
| PAY WITH BLOOD | UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS | EVENTS | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | GREY MÈXICO Mexico City | MEXICO |
| WHERE IS MY OTORONGO? | BACKUS SABMILLER | SAN JUAN BEER | FCB MAYO Lima | PERU |
| SUGAR DETOX | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE |
| PEDAL PURE | WATERAID | THE PEDAL POWERED WATER FILTER | GREY BANGLADESH Dhaka | BANGLADESH |
| CLEVER KASH | ASB BANK | CLEVER KASH | SAATCHI & SAATCHI Auckland | NEW ZEALAND |
| SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. | RHINO RESCUE PROJECT | WILDLIFE CONSERVATION | OGILVY & MATHER VIETNAM Ho Chi Minh City / RHINO RESCUE PROJECT Gauteng | VIETNAM |
| #WOMENNOTOBJECTS | BADGER & WINTERS | ADVERTISING INDUSTRY MESSAGE | BADGER AND WINTERS New York | USA |
| B04 (Use of Ambient Media: Large Scale) | ||||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo | JAPAN |
| MOST OPEN TEST DRIVE | DAIMLER AG, SMART | SMART FORTWO CABRIO 453 | BBDO GROUP GERMANY Berlin | GERMANY |
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
| E-MOBILITY - ENJOY THE SILENCE | VOLKSWAGEN | VOLKSWAGEN E-MODELS | GRABARZ & PARTNER Hamburg | GERMANY |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| MAGIC WORDS - THE BOOTH | HP | HP | ALMAPBBDO São Paulo | BRAZIL |
| CALL BRUSSELS | VISIT BRUSSELS | VISIT BRUSSELS | AIR Brussels | BELGIUM |
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | USA |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA |
| LEGALLY BRIDE | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT | LEBANON |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND |
| FLIGHTS | EL CRONISTA COMERCIAL | EL CRONISTA COMERCIAL | GREY ARGENTINA Buenos Aires | ARGENTINA |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA |
| DOPPELGÄNGER TOURISTS | MEXICAN TOURISM BOARD | MEXICO AS A TOURISTIC DESTINATION | LAPIZ Chicago | USA |
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA |
| B05 (Use of Broadcast) | ||||
| WONDERFUL HOLD MUSIC | MYER | MYER | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
| #LETSTALKCOLOUR | VIACOM / MTV | MTV AFRICA | OGILVY & MATHER JOHANNESBURG | SOUTH AFRICA |
| OP45 | OPERATION SMILE | CHARITY | Y&R SOUTH AFRICA Cape Town | SOUTH AFRICA |
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | USA |
| TRUTH DETECTOR | 89 FM | 89 FM | DDB BRASIL São Paulo | BRAZIL |
| B06 (Use of Print or Standard Outdoor ) | ||||
| COMING SOON | RAISING THE ROOF | RAISING THE ROOF | LEO BURNETT TORONTO | CANADA |
| HOPE FOR SALE | FUNDACIÓN INTHEOS | FUNDACIÓN INTHEOS | TAPSA | Y&R Madrid | SPAIN |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
| THE DAILY CATCH | METRO | THE DAILY CATCH | SERVICEPLAN Munich | GERMANY |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland / Y&R MEDIA NZ Auckland | NEW ZEALAND |
| C01 (Use of Digital Platforms) | ||||
| ZERO MINUTES OF FAME | THE BRADY CAMPAIGN | THE BRADY CAMPAIGN | OGILVY & MATHER Chicago | USA |
| DONATION ICONS | OXFAM | DONATION ICONS | RKCR/Y&R London | UNITED KINGDOM |
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO | MEXICO |
| CALL BRUSSELS | VISIT BRUSSELS | VISIT BRUSSELS | AIR Brussels | BELGIUM |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE |
| VOLKSWAGEN | UNLEASH YOUR RRRR: GOLF R LAUNCH | VOLKSWAGEN GROUP OF AMERICA | GOLF R | DEUTSCH LA | USA |
| C02 (Use of Mobile ) | ||||
| PEDIGREE FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND |
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo | JAPAN |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| LIFE SIGNAL | UNACEM | UNACEM | CIRCUS GREY Lima | PERU |
| IN-A-SNAP | LOWE'S | LOWE'S | BBDO New York | USA |
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND |
| AMATEUR REPLAY | ALLIANZ | INSURANCE | OGILVY & MATHER SINGAPORE | SINGAPORE |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| THE FASHION MAG HIJACK | STYLIGHT | STYLIGHT | SERVICEPLAN Munich | GERMANY |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| SAMSUNG GALAXY SURFBOARD | SAMSUNG | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| C03 (Use of Social Platforms) | ||||
| SWITCHEROO | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO New York | USA |
| THE GUY WHO CUT EVERYTHING IN HALF | DEUTSCHER ANWALTVEREIN | LEGAL ADVICE (GERMAN BAR ASSOCIATION) | SERVICEPLAN Munich | GERMANY |
| #IMMIGRANT | REFUGEES UNITED (REFUNITE) | INSTITUTIONAL | LDC São Paulo | BRAZIL |
| WHO THE F*CK WANTS TO FOLLOW PEPTO ON TWITTER? | PROCTER & GAMBLE | PEPTO-BISMOL | PUBLICIS NORTH AMERICA New York | USA |
| WESTPAC GET CASH TUTORIALS | WESTPAC BANKING CORPORATION | WESTPAC TRANSACTIONAL BANKING | DDB GROUP MELBOURNE | AUSTRALIA |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
| JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid | SPAIN |
| THE HASHTAG 500 | NASCAR | MOTOR SPORTS/AUTO RACING | OGILVYONE NEW YORK | USA |
| RAINBOWS | DORITOS | DORITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| #THEREAL10 | AAUW | AAUW | RETHINK Toronto / WONGDOODY Los Angeles | CANADA |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
| BEAUTY TIPS BY RESHMA | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | INDIA |
| FAST FORWARD. | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| FLIGHTS | EL CRONISTA COMERCIAL | EL CRONISTA COMERCIAL | GREY ARGENTINA Buenos Aires | ARGENTINA |
| HELLO | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO | NEW ZEALAND |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA |
| POCKET MONEY — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| C04 (Response / Real-time Activity) | ||||
| PEDIGREE FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND |
| PLAY MY TWEET | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA |
| THE DIADORA DELIVERY | DIADORA SPORT | DIADORA RUNNING SHOES AND APPAREL | SMFB Oslo | NORWAY |
| #COVERTHEATHLETE | COVERTHEATHLETE.COM | #COVERTHEATHLETE | JOHN ST. Toronto | CANADA |
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | SWITZERLAND |
| END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo | DOMINICAN REPUBLIC |
| #WHOISTHEKING | BURGER KING FRANCE | FOOD | BUZZMAN Paris | FRANCE |
| #THEDUDEWITHTHECRATES | CERVECERÍA Y MALTERÍA QUILMES | QUILMES CRISTAL | CIRCUS BA Buenos Aires | MEXICO |
| C05 (Co-Creation & User Generated Content ) | ||||
| PLAY MY TWEET | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| MARC OR NOTHING | MARC DORCEL | MARC DORCEL | MARCEL Paris | FRANCE |
| LET GIRLS BE GIRLS | PROCTER & GAMBLE | COVERGIRL | GREY ARGENTINA Buenos Aires / GREY MELBOURNE | ARGENTINA |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO | MEXICO |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland / Y&R MEDIA NZ Auckland | NEW ZEALAND |
| DIY MAYHEM | ALLSTATE INSURANCE COMPANY | HOME INSURANCE | LEO BURNETT CHICAGO | USA |
| SPECIAL SPONSORS | SPECIAL OLYMPICS | SPECIAL OLYMPICS COLOMBIA | LEO BURNETT COLOMBIA Bogotá | COLOMBIA |
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA |
| GOOGLE TRANSLATE FOR REFUGEES | GOOGLE TRANSLATE | GOOGLE New York | USA | |
| C06 (Use of New Technology) | ||||
| INTELLIGENT PARKIG CHAIR | NISSAN MOTOR CO. | INTELLIGENT PARKING ASSIST | TBWA\HAKUHODO Tokyo / TYO INC Tokyo / BIRDMAN Tokyo | JAPAN |
| DONATION ICONS | OXFAM | DONATION ICONS | RKCR/Y&R London | UNITED KINGDOM |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| ROAM DELIVERY | VOLVO CARS | IN CAR DELIVERY SERVICE | UNITED KINGDOM | |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| D01 (Use of Data) | ||||
| LIFE SIGNAL | UNACEM | UNACEM | CIRCUS GREY Lima | PERU |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore | SINGAPORE |
| MIRRORS OF RACISM | NGO CRIOLA | NGO | W3HAUS São Paulo | BRAZIL |
| DONATE YOUR DATA | WAOO | FIBRE BROADBAND | UNCLE GREY Copenhagen | DENMARK |
| E01 (Acquisitions) | ||||
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| 38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO |
| WESTPAC GET CASH TUTORIALS | WESTPAC BANKING CORPORATION | WESTPAC TRANSACTIONAL BANKING | DDB GROUP MELBOURNE | AUSTRALIA |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA |
| FAST FORWARD. | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| THE VOLVO SELF CONFIDENCE CHALLENGE | VOLVO NORTH MIAMI | VOLVO | WE BELIEVERS New York | USA |
| E02 (Retention) | ||||
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| GASCALE | MABE | DOMESTIC GAS SCALE | MARURI GREY Guayaquil | ECUADOR |
| HAGGLERS | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| BLAME IT ON INTERFLORA | INTERFLORA | FLOWERS | BRANDHOUSE Copenhagen | DENMARK |
| E03 (Launch / Re-launch) | ||||
| THE DIADORA DELIVERY | DIADORA SPORT | DIADORA RUNNING SHOES AND APPAREL | SMFB Oslo | NORWAY |
| ADVICE WIPES | TOMMEE TIPPEE | TOMMEE TIPPEE ADVICE WIPES | USA | |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
| RAINBOWS | DORITOS | DORITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE |
| SUGAR DETOX | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland / Y&R MEDIA NZ Auckland | NEW ZEALAND |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA |
| F02 (Art Direction / Design ) | ||||
| LIVE VINES | LOWE'S | LOWE'S | BBDO New York | USA |
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| 500 YEARS OF STORIES | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| FAIR | PROCTER & GAMBLE | FAIRY LIQUID | GREY LONDON | UNITED KINGDOM |
| F03 (Experience Design) | ||||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| THE UNCRASHABLE TOYCARS | DAIMLER | BRAKE ASSIST SYSTEM PLUS | JUNG von MATT Hamburg | GERMANY |
| DESIGN YOUR TIME | SAMSUNG | SAMSUNG GEAR S2 | LEO BURNETT FRANKFURT | GERMANY |
| ANALOG | AMERICAN GREETINGS | AMERICAN GREETINGS | MULLENLOWE Boston | USA |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
| THE REAL ICE COLD COCA-COLA. | COCA-COLA. | COCA-COLA | OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA |
| ONE-DROP BOTTLE | HENKEL | PRIL | TBWA\RAAD Dubai | UNITED ARAB EMIRATES |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS | BELGIUM |
| LIFESAVER BACKPACK | LUKI | CHILDREN FRUIT SNACK | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| TYPEVOICE | THE WEBBY AWARDS | AWARDS | OGILVYONE NEW YORK | USA |
| THE GIFT BOTTLE | COCA-COLA. | COCA-COLA | OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA |
| LIFE UNPAUSED | SICKKIDS FOUNDATION | SICKKIDS | COSSETTE Toronto / SICKKIDS FOUNDATION Toronto | CANADA |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA |
| REVERSE DELIVERY | BANCO DE ALIMENTOS | BANCO DE ALIMENTOS | GREY BRAZIL São Paulo | BRAZIL |
| G01 (Integrated Campaign led by Direct ) | ||||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA |
| THE NAKED UTE | VOLKSWAGEN AUSTRALIA | AMAROK | DDB Sydney | AUSTRALIA |
| MISSING TYPE | NHS BLOOD AND TRANSPLANT | NATIONAL BLOOD WEEK | ENGINE London | UNITED KINGDOM |
| #MAKEDINNERTIMEMATTER | MARS FOOD | MASTERFOODS | CLEMENGER BBDO SYDNEY | AUSTRALIA |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
| CHAMPIONS' BOSS | HEINEKEN | UEFA CHAMPIONS LEAGUE | LEO BURNETT Madrid | SPAIN |
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York | USA |
| NO BORDERS | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles | USA |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland / Y&R MEDIA NZ Auckland | NEW ZEALAND |
| STRIKING LESSONS | BRISA HIGHWAY COMPANY | INSTITUTIONAL | LEO BURNETT LISBOA | PORTUGAL |
| GIRL EMOJIS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT CHICAGO | USA |
| G02 (Low Budget Campaign) | ||||
| PAY WITH A CUPCAKE | ZAPPOS | ZAPPOS.COM | MULLENLOWE Boston | USA |
| HOLY WATER | MINISTERIO DEL MEDIO AMBIENTE | WATER SAVING | SANCHO BBDO Bogotá | COLOMBIA |
| TWITTER REFUGEES | PASSOP | AWARENESS MESSAGE | NATIVE VML Johannesburg | SOUTH AFRICA |
| GAY TURTLE | AMNESTY INTERNATIONAL TURKEY | NON-GOVERNMENTAL ORGANISATION | TBWA\ISTANBUL | TURKEY |
| LIFE UNPAUSED | SICKKIDS FOUNDATION | SICKKIDS | COSSETTE Toronto / SICKKIDS FOUNDATION Toronto | CANADA |
| BREAST MILK | BREAST CANCER CURE | BREAST MILK | Y&R NZ Auckland | NEW ZEALAND |
| BEAUTY IN DIRT | JEEP | JEEP TERRITORY (TEST DRIVE AREA) | LEO BURNETT MOSCOW | RUSSIA |
| SUBLIMINAL LEARNING | LANGENSCHEIDT | LANGENSCHEIDT SUBLIMINAL LEARNING | GREY GERMANY Düsseldorf | GERMANY |
| UNACCEPTABLE ACCEPTANCE LETTERS | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY |
| SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. | RHINO RESCUE PROJECT | WILDLIFE CONSERVATION | OGILVY & MATHER VIETNAM Ho Chi Min City / RHINO RESCUE PROJECT Gauteng | VIETNAM |
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