The full Cannes Lions Branded Content & Entertainment shortlist
The full Cannes Lions Branded Content & Entertainment shortlist has been released, with two finalists from one South African agency! The winners will be announced at an awards ceremony tomorrow evening...
Cannes Lions Branded Content & Entertainment shortlist
| Title | Client | Product | Entrant Company |
|---|---|---|---|
| THE ELECTRIC SAGA | EDF | ENERGY | HAVAS WORLDWIDE PARIS |
| 3-SECOND COOKING "SHRIMP FRYING CANNON" & "SUPER FRIED DUMPLING" | NTT DOCOMO | ADVANCED LTE NETWORK | TOKYU AGENCY Tokyo |
| WI FI DOGS | DEUTSCHE TELEKOM | TRAVEL & SURF | DDB GROUP GERMANY Berlin |
| ABORTION TUTORIALS | MILES CORPORATION | CAMPAIGN IN SUPPORT OF THERAPEUTIC ABORTION LAW | GREY CHILE Santiago |
| DIESEL OLD WIVES' TALES | VOLKSWAGEN | TDI® CLEAN DIESEL | DEUTSCH LA |
| THE WAITING GAME | KATE SPADE NEW YORK | LUXURY FASHION & LIFESTYLE | KATE SPADE NEW YORK New York |
| DE HUIZENPROMOTER | ABN AMRO | FINANCIAL SERVICES | RED URBAN Amsterdam |
| THE MONSTER-SMART LAUNCH | DAIMLER AG / SMART MM | SMART | BBDO GROUP GERMANY Berlin |
| ENHANCE YOUR LIGHTING | GE | GE | BBDO NEW YORK |
| STRUCK BY A RAINBOW | WRIGLEY CANADA | SKITTLES | BBDO Toronto |
| SAMSUNG HOLIDAY DREAMS | SAMSUNG TELECOMMUNICATIONS AMERICA | SAMSUNG | R/GA New York |
| NINJA HIGH SCHOOL GIRL | SUNTORY BEVERAGE & FOOD | C.C.LEMON | HAKUHODO Tokyo |
| BARELY LEGAL PAWN | AUDI OF AMERICA | BRAND | PMK*BNC New York City, NY |
| THE RETURN OF LASSO | NBC SPORTS | BARCLAYS PREMIER LEAGUE | THE BROOKLYN BROTHERS New York |
| THE GENTLEMAN'S WAGER | JOHNNIE WALKER | BLUE LABEL | RSA FILMS Los Angeles |
| MADDEN SEASON | EA SPORTS | MADDEN 15 | HUNGRY MAN New York |
| MORTAL TIMELINE | INTOUCH INSURANCE | MOVEMENT FOR RESPONSIBLE DRIVING | BBDO RUSSIA GROUP Moscow |
| BLAH AIRLINES | VIRGIN AMERICA | AIRLINE | ELEVEN San Francisco |
| MATSUKO-ROID | NATURAL EIGHT | MATSUKO DELUXE | DENTSU INC. Tokyo |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt |
| ONE RAND MAN | SANLAM | FINANCIAL SERVICES | KING JAMES GROUP Cape Town |
| RADIANT RETURN | PZ CUSSONS | RADIANT | DDB GROUP MELBOURNE |
| TUSVIK&TØNNE CUSTOMER SERVICE | NSB | NSB ENTERTAINMENT APP | BÅDE Oslo |
| SWEAT IT TO GET IT | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles |
| F1 | RENAULT | AUTOMOTIVE | PUBLICIS CONSEIL Paris |
| UNBELIEVABLE CAMPAIGN | PEPSICO | PEPSI MAX | AMV BBDO London |
| THE SOFTTEST | UNILEVER | COMFORT PURE | OGILVY & MATHER SINGAPORE |
| THE TIMES UNQUIET - FILM SERIES | NEWS UK | THE TIMES/THE SUNDAY TIMES | GREY LONDON |
| ZEITGEIST 2014 | ALZHEIMER NEDERLAND | FUNDRAISER | N=5 Amsterdam |
| LIVING WITH LAG | UMEÅ ENERGI / UME.NET | FIBER BROADBAND PROVIDER | ANR BBDO Stockholm |
| THE SNICKERS WRITE-OFF | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO NEW YORK |
| A HAIR RAISING MESSAGE | BARNCANCERFONDEN | NON PROFIT ORGANIZATION | GARBERGS Stockholm |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO |
| RADIANT RETURN | PZ CUSSONS | RADIANT | DDB GROUP MELBOURNE |
| MEETING MURILO | KIMBERLY-CLARK | HUGGIES | MOOD\TBWA São Paulo |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg |
| FORTUNE MOTHER EXCHANGE | ADANI WILMAR | EDIBLE OILS AND FOODS | OGILVY & MATHER MUMBAI |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK |
| PEPPER HACKER | MARS FOOD AUSTRALIA | DOLMIO | CLEMENGER BBDO SYDNEY |
| PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami |
| SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARY | ACTIVISION | CALL OF DUTY: BLACKSMITH | VICE MEDIA |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON London |
| FIRST DAYS OUT | MARS | PEDIGREE ADOPTION | ALMAPBBDO São Paulo |
| BEER TOOTH IMPLANT | CCU | CERVEZA SALTA | OGILVY & MATHER ARGENTINA Buenos Aires |
| KIDS READ MEAN TWEETS | CANADIAN SAFE SCHOOL NETWORK | SERVICE | JOHN ST. Toronto |
| REVIVEAPHONE | REVIVEAPHONE | REVIVEAPHONE | lg2 Montréal |
| THE ELECTRIC SAGA | EDF | ENERGY | HAVAS WORLDWIDE PARIS |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | SOUNDCLOUD | GREY GERMANY Düsseldorf |
| MODERN FAMILY | TOYOTA MOTOR SALES USA | AUTOMOBILES | BRAND ARC Los Angeles, CA |
| WATCH PORN, SAVE YOUR LIVE | PORNHUB NETWORK | PORNHUB | McCANN LIMA |
| THE LULLABY MATCH | FOX SPORTS | FOX SPORTS | FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro |
| TINNYVISION | NZ TRANSPORT AGENCY | DRUG DRIVING | CLEMENGER BBDO WELLINGTON Wellington |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg |
| SOCCER FATIGUE SENSOR | VOLKSWAGEN DO BRASIL | FATIGUE SENSOR | ALMAPBBDO São Paulo |
| RADIO PRIDE PARADE | BILLBOARD BRASIL | BILLBOARD MAGAZNE | OGILVY BRASIL São Paulo |
| CARTOON HELPLINE | GRAACC | CORPORATE | OGILVY BRASIL São Paulo |
| DADDYTOONS NEWS | GENERAL MOTORS, OPEL | CARS | TAPSA | Y&R Madrid |
| COKE THIRST | COCA-COLA | COCA-COLA | J. WALTER THOMPSON BRAZIL São Paulo |
| HORSE WITH HARDEN | FOOT LOCKER | FOOT LOCKER | BBDO NEW YORK |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington |
| WHAT LIVES INSIDE | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| INVERSE GOAL CELEBRATION | FUNDACIÓN LIGA DE FÚTBOL PROFESIONAL AND UNICEF | CHARITY MATCH | VCCP SPAIN Madrid |
| SHINE | CANON | CANON CAMERAS | LEO BURNETT SYDNEY |
| THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGN | THE NORTH FACE KOREA | APPAREL | INNORED Seoul |
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City |
| WAIT-BOT-5000 | COMCAST/XFINITY | COMCAST/XFINITY | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| THE CONCERT NO ONE WAS WAITING FOR | BBVA | BBVA | FAHRENHEIT DDB Lima |
| THE DANCING TRAFFIC LIGHT | DAIMLER AG / SMART MM | SMART | BBDO GROUP GERMANY Berlin |
| SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | SAMSUNG CURVED TV RANGE | TRAFFIK Sydney |
| ADIDAS PREDATOR INSTINCT: THE GAME | ADIDAS | ADIDAS PREDATOR | TBWA\LONDON |
| LEBANON4SALE | SAKKER EL DEKKENE (STOP THE SHOP) | ANTI-CORRUPTION ORGANIZATION | LEO BURNETT BEIRUT |
| HOUSE OF MAMBA | NIKE | NIKE BASKETBALL CHINA | AKQA London |
| BIGGEST ASSEMBLY EVER | PROCTER & GAMBLE SECRET | DEODORANT / ANTI-PERSPIRANT | LEO BURNETT CHICAGO |
| BUMPER CAR | VOLKSWAGEN NORWAY | VOLKSWAGEN CITY EMERGENCY BRAKES | TRY Oslo |
| DRINK UP FOUNTAIN | PARTNERSHIP FOR A HEALTHIER AMERICA | NON PROFIT ORGANZIATION | VML New York |
| THE SELF-LESS MIRROR | HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH | HEINEKEN | LEO BURNETT TAIWAN Taipei |
| BUD LIGHT WHATEVER, USA LAUNCH 2014 | AB-INBEV | BUD LIGHT | ENERGY BBDO Chicago |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GGH LOWE Hamburg |
| THE LAST SHOT | JORDAN BRAND | FOOTWEAR | AKQA San Francisco |
| XPERIA UNDERWATER STORE | SONY MOBILE COMMUNICATIONS | MOBILE | FP7/DXB Dubai |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO |
| THE MARATHON WALKER | WATER FOR AFRICA | CHARITY | OGILVY PARIS |
| LOVE HAS NO LABELS | ADCOUNCIL | LOVE HAS NO LABELS | R/GA New York |
| PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | GET SMART PROGRAM | FP7/DXB Dubai |
| THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT | FASHION REVOLUTION (NGO) | SOCIAL ACTIVATION | BBDO GROUP GERMANY Berlin |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | SOCCER TEAM | OGILVY BRASIL São Paulo |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg |
| ZOOLANDER RETURNS TO THE RUNWAY | PARAMOUNT PICTURES | ZOOLANDER 2 | WME|IMG New York |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil |
| PRETZEL BACON CHEESEBURGER - YES, YES, YES | WENDY'S | QUICK SERVICE RESTAURANT | VML Kansas City |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | SOUNDCLOUD | GREY GERMANY Düsseldorf |
| MADDEN SEASON | EA SPORTS | MADDEN NFL 15 | HEAT San Francisco |
| SEASTARS | WWF THE NETHERLANDS | THE OCEANS | OGILVY & MATHER AMSTERDAM |
| THE LULLABY MATCH | FOX SPORTS | FOX SPORTS | FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro |
| TRUTH - LEFT SWIPE DAT | AMERICAN LEGACY FOUNDATION | TRUTH | 72ANDSUNNY Playa Vista |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo |
| VROOM RING BOOM | CLARO | CORPORATE | OGILVY GUATEMALA |
| JEFF BRIDGES SLEEPING TAPES | SQUARESPACE | SQUARESPACE | WIEDEN+KENNEDY New York |
| SOUNDS FROM TORTURE | AMNESTY INTERNATIONAL PORTUGAL | STOP TORTURE | LEO BURNETT LISBOA |
| COKE THIRST | COCA-COLA | COCA-COLA | J. WALTER THOMPSON BRAZIL São Paulo |
| MY FUTURE FOOTBALL STAR | LIBERO | FOOTBALL MAGAZINE | LOLA LOWE & PARTNERS Madrid |
| PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | GET SMART PROGRAM | FP7/DXB Dubai |
| DON'T DIE FOR ME | NGO VIDA MUJER | ORGANIZATION | CIRCUS GREY Lima |
| THE EVEREADY BOOK OF PLAY | ENERGIZER MALAYSIA | BATTERY AND TORCHLIGHTS | TBWA GROUP KUALA LUMPUR |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva |
| PROJECT ARCHITEUTHIS | U.S. NAVY | RECRUITMENT | LOWE CAMPBELL EWALD Detroit, MI |
| FANHANSA BORED TO BRAZIL | DEUTSCHE LUFTHANSA | LUFTHANSA | KOLLE REBBE Hamburg |
| DUMB WAYS TO DIE: THE GAMES | METRO TRAINS MELBOURNE | PUBLIC TRANSPORTATION | McCANN MELBOURNE |
| FIRST PERSON LOVER | BJÖRN BORG | SPORTSWEAR | GARBERGS Stockholm |
| FAVOURITE CHILD DETECTOR | PRIME TV | TELEVISION PROGRAMME ADVERTISING | FCB NEW ZEALAND Auckland |
| ADOPABLE TRENDS | DPA | PET ADOPTION | DIESTE Dallas |
| PRETZEL BACON CHEESEBURGER - YES, YES, YES | WENDY'S | QUICK SERVICE RESTAURANT | VML Kansas City |
| PROJECT ARCHITEUTHIS | U.S. NAVY | RECRUITMENT | LOWE CAMPBELL EWALD Detroit, MI |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | SOUNDCLOUD | GREY GERMANY Düsseldorf |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | WOMEN'S APPAREL | DROGA5 New York |
| EVERY MAN REMEMBERED | ROYAL BRITISH LEGION | ROYAL BRITISH LEGION | RKCR/Y&R London |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington |
| TAP THRU | LOWE'S | LOWE'S | BBDO NEW YORK |
| #THANKSFORBEINGLATE | EDITIONS POINTS | EPOINTS.FR | MARCEL Paris |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS |
| RELOCKLOVE | ORANGE | ORANGE FRANCE | MARCEL Paris |
| UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| YOUTUBE ARRELS | ARRELS FUNDACIÓ | NGO | THE CYRANOS//McCANN Barcelona |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO |
| THE SOFTTEST | UNILEVER | COMFORT PURE | OGILVY & MATHER SINGAPORE |
| EVOLUTION OF VERSE | GOOGLE CARDBOARD | VRSE.WORKS Los Angeles | |
| CLOUDS OVER SIDRA | UNITED NATIONS | UN MILLENIUM PROJECT | VRSE.WORKS Los Angeles |
| MONTY'S CHRISTMAS | JOHN LEWIS PARTNERSHIP | CHRISTMAS | ADAM&EVEDDB London |
| GRAN TURISMO 6 LAUNCH CAMPAIGN | SONY COMPUTER ENTERTAINMENT AMERICA | PLAYSTATION, GRAN TURISMO 6 | SPY FILMS Toronto |
| ONE RAND MAN | SANLAM | FINANCIAL SERVICES | KING JAMES GROUP Cape Town |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | WOMEN'S APPAREL | DROGA5 New York |
| LIVE DIVE | LION | BEER | DDB GROUP NEW ZEALAND Auckland |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT | GRABARZ & PARTNER Hamburg |
| HALO 5 GUARDIANS INTEGRATED CAMPAIGN | MICROSOFT/XBOX | HALO 5 GUARDIANS | TWOFIFTEENMcCANN San Francisco |
| PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR | SMARTLIFE | GET SMART PROGRAM | FP7/DXB Dubai |
| RISK EVERYTHING | NIKE | NIKE | WIEDEN+KENNEDY Portland |
| JASMINE | TV5 | TELEVISION ENTERTAINMENT | ACE SAATCHI & SAATCHI Manila |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON London |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt |
