Cannes Lions Special Section

The full Cannes Lions Branded Content & Entertainment shortlist

The full Cannes Lions Branded Content & Entertainment shortlist has been released, with two finalists from one South African agency! The winners will be announced at an awards ceremony tomorrow evening...

Cannes Lions Branded Content & Entertainment shortlist


TitleClientProductEntrant Company
THE ELECTRIC SAGAEDFENERGYHAVAS WORLDWIDE PARIS
3-SECOND COOKING "SHRIMP FRYING CANNON" & "SUPER FRIED DUMPLING"NTT DOCOMOADVANCED LTE NETWORKTOKYU AGENCY Tokyo
WI FI DOGSDEUTSCHE TELEKOMTRAVEL & SURFDDB GROUP GERMANY Berlin
ABORTION TUTORIALSMILES CORPORATIONCAMPAIGN IN SUPPORT OF THERAPEUTIC ABORTION LAWGREY CHILE Santiago
DIESEL OLD WIVES' TALESVOLKSWAGENTDI® CLEAN DIESELDEUTSCH LA
THE WAITING GAMEKATE SPADE NEW YORKLUXURY FASHION & LIFESTYLEKATE SPADE NEW YORK New York
DE HUIZENPROMOTERABN AMROFINANCIAL SERVICESRED URBAN Amsterdam
THE MONSTER-SMART LAUNCHDAIMLER AG / SMART MMSMARTBBDO GROUP GERMANY Berlin
ENHANCE YOUR LIGHTINGGEGEBBDO NEW YORK
STRUCK BY A RAINBOWWRIGLEY CANADASKITTLESBBDO Toronto
SAMSUNG HOLIDAY DREAMSSAMSUNG TELECOMMUNICATIONS AMERICASAMSUNGR/GA New York
NINJA HIGH SCHOOL GIRLSUNTORY BEVERAGE & FOODC.C.LEMONHAKUHODO Tokyo
BARELY LEGAL PAWNAUDI OF AMERICABRANDPMK*BNC New York City, NY
THE RETURN OF LASSONBC SPORTSBARCLAYS PREMIER LEAGUETHE BROOKLYN BROTHERS New York
THE GENTLEMAN'S WAGERJOHNNIE WALKERBLUE LABELRSA FILMS Los Angeles
MADDEN SEASONEA SPORTSMADDEN 15HUNGRY MAN New York
MORTAL TIMELINEINTOUCH INSURANCEMOVEMENT FOR RESPONSIBLE DRIVINGBBDO RUSSIA GROUP Moscow
BLAH AIRLINESVIRGIN AMERICAAIRLINEELEVEN San Francisco
MATSUKO-ROIDNATURAL EIGHTMATSUKO DELUXEDENTSU INC. Tokyo
RABBIT RACEMEDIA MARKTMEDIA MARKTOGILVY GERMANY Frankfurt
ONE RAND MANSANLAMFINANCIAL SERVICESKING JAMES GROUP Cape Town
RADIANT RETURNPZ CUSSONSRADIANTDDB GROUP MELBOURNE
TUSVIK&TØNNE CUSTOMER SERVICENSBNSB ENTERTAINMENT APPBÅDE Oslo
SWEAT IT TO GET ITGATORADEGATORADETBWA\CHIAT\DAY Los Angeles
F1RENAULTAUTOMOTIVEPUBLICIS CONSEIL Paris
UNBELIEVABLE CAMPAIGNPEPSICOPEPSI MAXAMV BBDO London
THE SOFTTESTUNILEVERCOMFORT PUREOGILVY & MATHER SINGAPORE
THE TIMES UNQUIET - FILM SERIESNEWS UKTHE TIMES/THE SUNDAY TIMESGREY LONDON
ZEITGEIST 2014ALZHEIMER NEDERLANDFUNDRAISERN=5 Amsterdam
LIVING WITH LAGUMEÅ ENERGI / UME.NETFIBER BROADBAND PROVIDERANR BBDO Stockholm
THE SNICKERS WRITE-OFFMARS CHOCOLATE NORTH AMERICASNICKERSBBDO NEW YORK
A HAIR RAISING MESSAGEBARNCANCERFONDENNON PROFIT ORGANIZATIONGARBERGS Stockholm
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN Madrid
THE UNFORGOTTENILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEGUN VIOLENCE EDUCATION, AWARENESS AND LOBBYINGFCB CHICAGO
RADIANT RETURNPZ CUSSONSRADIANTDDB GROUP MELBOURNE
MEETING MURILOKIMBERLY-CLARKHUGGIESMOOD\TBWA São Paulo
805 MILLION NAMESUNITED NATIONS WORLD FOOD PROGRAMMEFIGHTING HUNGER WORLDWIDEFORSMAN & BODENFORS Gothenburg
FORTUNE MOTHER EXCHANGEADANI WILMAREDIBLE OILS AND FOODSOGILVY & MATHER MUMBAI
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK
PEPPER HACKERMARS FOOD AUSTRALIADOLMIOCLEMENGER BBDO SYDNEY
PROUD WHOPPERBURGER KINGWHOPPERDAVID Miami
SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARYACTIVISIONCALL OF DUTY: BLACKSMITHVICE MEDIA
THE GAME BEFORE THE GAMEBEATS BY DR. DREBEATS SOLO2R/GA LONDON London
FIRST DAYS OUTMARSPEDIGREE ADOPTIONALMAPBBDO São Paulo
BEER TOOTH IMPLANTCCUCERVEZA SALTAOGILVY & MATHER ARGENTINA Buenos Aires
KIDS READ MEAN TWEETSCANADIAN SAFE SCHOOL NETWORKSERVICEJOHN ST. Toronto
REVIVEAPHONEREVIVEAPHONEREVIVEAPHONElg2 Montréal
THE ELECTRIC SAGAEDFENERGYHAVAS WORLDWIDE PARIS
THE BERLIN WALL OF SOUNDSOUNDCLOUDSOUNDCLOUDGREY GERMANY Düsseldorf
MODERN FAMILYTOYOTA MOTOR SALES USAAUTOMOBILESBRAND ARC Los Angeles, CA
WATCH PORN, SAVE YOUR LIVEPORNHUB NETWORKPORNHUBMcCANN LIMA
THE LULLABY MATCHFOX SPORTSFOX SPORTSFOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro
TINNYVISIONNZ TRANSPORT AGENCYDRUG DRIVINGCLEMENGER BBDO WELLINGTON Wellington
805 MILLION NAMESUNITED NATIONS WORLD FOOD PROGRAMMEFIGHTING HUNGER WORLDWIDEFORSMAN & BODENFORS Gothenburg
SOCCER FATIGUE SENSORVOLKSWAGEN DO BRASILFATIGUE SENSORALMAPBBDO São Paulo
RADIO PRIDE PARADEBILLBOARD BRASILBILLBOARD MAGAZNEOGILVY BRASIL São Paulo
CARTOON HELPLINEGRAACCCORPORATEOGILVY BRASIL São Paulo
DADDYTOONS NEWSGENERAL MOTORS, OPELCARSTAPSA | Y&R Madrid
COKE THIRSTCOCA-COLACOCA-COLAJ. WALTER THOMPSON BRAZIL São Paulo
HORSE WITH HARDENFOOT LOCKERFOOT LOCKERBBDO NEW YORK
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION Washington
WHAT LIVES INSIDEINTEL + DELLDELL VENUE TABLET WITH INTEL INSIDEPEREIRA & O'DELL San Francisco
INVERSE GOAL CELEBRATIONFUNDACIÓN LIGA DE FÚTBOL PROFESIONAL AND UNICEFCHARITY MATCHVCCP SPAIN Madrid
SHINECANONCANON CAMERASLEO BURNETT SYDNEY
THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGNTHE NORTH FACE KOREAAPPARELINNORED Seoul
LIVING HISTORY AT UNION STATIONUNION STATIONNON PROFIT ORGANIZATIONVML Kansas City
WAIT-BOT-5000COMCAST/XFINITYCOMCAST/XFINITYGOODBY SILVERSTEIN & PARTNERS San Francisco
THE CONCERT NO ONE WAS WAITING FORBBVABBVAFAHRENHEIT DDB Lima
THE DANCING TRAFFIC LIGHTDAIMLER AG / SMART MMSMARTBBDO GROUP GERMANY Berlin
SAMSUNG SLIDELINERSAMSUNG AUSTRALIASAMSUNG CURVED TV RANGETRAFFIK Sydney
ADIDAS PREDATOR INSTINCT: THE GAMEADIDASADIDAS PREDATORTBWA\LONDON
LEBANON4SALESAKKER EL DEKKENE (STOP THE SHOP)ANTI-CORRUPTION ORGANIZATIONLEO BURNETT BEIRUT
HOUSE OF MAMBANIKENIKE BASKETBALL CHINAAKQA London
BIGGEST ASSEMBLY EVERPROCTER & GAMBLE SECRETDEODORANT / ANTI-PERSPIRANTLEO BURNETT CHICAGO
BUMPER CARVOLKSWAGEN NORWAYVOLKSWAGEN CITY EMERGENCY BRAKESTRY Oslo
DRINK UP FOUNTAINPARTNERSHIP FOR A HEALTHIER AMERICANON PROFIT ORGANZIATIONVML New York
THE SELF-LESS MIRRORHEINEKEN BROUWERIJEN B.V. TAIWAN BRANCHHEINEKENLEO BURNETT TAIWAN Taipei
BUD LIGHT WHATEVER, USA LAUNCH 2014AB-INBEVBUD LIGHTENERGY BBDO Chicago
CANON GIG APPCANONCANON DSLRUNCLE GREY Copenhagen
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT-DEUTSCHLANDGGH LOWE Hamburg
THE LAST SHOTJORDAN BRANDFOOTWEARAKQA San Francisco
XPERIA UNDERWATER STORESONY MOBILE COMMUNICATIONSMOBILEFP7/DXB Dubai
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN Madrid
THE UNFORGOTTENILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEGUN VIOLENCE EDUCATION, AWARENESS AND LOBBYINGFCB CHICAGO
THE MARATHON WALKERWATER FOR AFRICACHARITYOGILVY PARIS
LOVE HAS NO LABELSADCOUNCILLOVE HAS NO LABELSR/GA New York
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLARSMARTLIFEGET SMART PROGRAMFP7/DXB Dubai
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENTFASHION REVOLUTION (NGO)SOCIAL ACTIVATIONBBDO GROUP GERMANY Berlin
SECURITY MOMSSPORT CLUBE DO RECIFESOCCER TEAMOGILVY BRASIL São Paulo
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK
805 MILLION NAMESUNITED NATIONS WORLD FOOD PROGRAMMEFIGHTING HUNGER WORLDWIDEFORSMAN & BODENFORS Gothenburg
ZOOLANDER RETURNS TO THE RUNWAYPARAMOUNT PICTURESZOOLANDER 2WME|IMG New York
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY Guayaquil
PRETZEL BACON CHEESEBURGER - YES, YES, YESWENDY'SQUICK SERVICE RESTAURANTVML Kansas City
THE BERLIN WALL OF SOUNDSOUNDCLOUDSOUNDCLOUDGREY GERMANY Düsseldorf
MADDEN SEASONEA SPORTSMADDEN NFL 15HEAT San Francisco
SEASTARSWWF THE NETHERLANDSTHE OCEANSOGILVY & MATHER AMSTERDAM
THE LULLABY MATCHFOX SPORTSFOX SPORTSFOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro
TRUTH - LEFT SWIPE DATAMERICAN LEGACY FOUNDATIONTRUTH72ANDSUNNY Playa Vista
SKIP AD FESTIVALSONY ENTERTAINMENT TELEVISIONTHE VOICE TV SHOWPUBLICIS BRASIL São Paulo
VROOM RING BOOMCLAROCORPORATEOGILVY GUATEMALA
JEFF BRIDGES SLEEPING TAPESSQUARESPACESQUARESPACEWIEDEN+KENNEDY New York
SOUNDS FROM TORTUREAMNESTY INTERNATIONAL PORTUGALSTOP TORTURELEO BURNETT LISBOA
COKE THIRSTCOCA-COLACOCA-COLAJ. WALTER THOMPSON BRAZIL São Paulo
MY FUTURE FOOTBALL STARLIBEROFOOTBALL MAGAZINELOLA LOWE & PARTNERS Madrid
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLARSMARTLIFEGET SMART PROGRAMFP7/DXB Dubai
DON'T DIE FOR MENGO VIDA MUJERORGANIZATIONCIRCUS GREY Lima
THE EVEREADY BOOK OF PLAYENERGIZER MALAYSIABATTERY AND TORCHLIGHTSTBWA GROUP KUALA LUMPUR
THE HIV+ ISSUEVANGARDIST MAGAZINEMAGAZINESAATCHI & SAATCHI SWITZERLAND Geneva
PROJECT ARCHITEUTHISU.S. NAVYRECRUITMENTLOWE CAMPBELL EWALD Detroit, MI
FANHANSA BORED TO BRAZILDEUTSCHE LUFTHANSALUFTHANSAKOLLE REBBE Hamburg
DUMB WAYS TO DIE: THE GAMESMETRO TRAINS MELBOURNEPUBLIC TRANSPORTATIONMcCANN MELBOURNE
FIRST PERSON LOVERBJÖRN BORGSPORTSWEARGARBERGS Stockholm
FAVOURITE CHILD DETECTORPRIME TVTELEVISION PROGRAMME ADVERTISINGFCB NEW ZEALAND Auckland
ADOPABLE TRENDSDPAPET ADOPTIONDIESTE Dallas
PRETZEL BACON CHEESEBURGER - YES, YES, YESWENDY'SQUICK SERVICE RESTAURANTVML Kansas City
PROJECT ARCHITEUTHISU.S. NAVYRECRUITMENTLOWE CAMPBELL EWALD Detroit, MI
THE BERLIN WALL OF SOUNDSOUNDCLOUDSOUNDCLOUDGREY GERMANY Düsseldorf
GISELE BÜNDCHEN - I WILL WHAT I WANTUNDER ARMOURWOMEN'S APPARELDROGA5 New York
EVERY MAN REMEMBEREDROYAL BRITISH LEGIONROYAL BRITISH LEGIONRKCR/Y&R London
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION Washington
TAP THRULOWE'SLOWE'SBBDO NEW YORK
#THANKSFORBEINGLATEEDITIONS POINTSEPOINTS.FRMARCEL Paris
MAKEUP GENIUSL'ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARIS
RELOCKLOVEORANGEORANGE FRANCEMARCEL Paris
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY Richmond
YOUTUBE ARRELSARRELS FUNDACIÓNGOTHE CYRANOS//McCANN Barcelona
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO
THE SOFTTESTUNILEVERCOMFORT PUREOGILVY & MATHER SINGAPORE
EVOLUTION OF VERSEGOOGLEGOOGLE CARDBOARDVRSE.WORKS Los Angeles
CLOUDS OVER SIDRAUNITED NATIONSUN MILLENIUM PROJECTVRSE.WORKS Los Angeles
MONTY'S CHRISTMASJOHN LEWIS PARTNERSHIPCHRISTMASADAM&EVEDDB London
GRAN TURISMO 6 LAUNCH CAMPAIGNSONY COMPUTER ENTERTAINMENT AMERICAPLAYSTATION, GRAN TURISMO 6SPY FILMS Toronto
ONE RAND MANSANLAMFINANCIAL SERVICESKING JAMES GROUP Cape Town
GISELE BÜNDCHEN - I WILL WHAT I WANTUNDER ARMOURWOMEN'S APPARELDROGA5 New York
LIVE DIVELIONBEERDDB GROUP NEW ZEALAND Auckland
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXITGRABARZ & PARTNER Hamburg
HALO 5 GUARDIANS INTEGRATED CAMPAIGNMICROSOFT/XBOXHALO 5 GUARDIANSTWOFIFTEENMcCANN San Francisco
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLARSMARTLIFEGET SMART PROGRAMFP7/DXB Dubai
RISK EVERYTHINGNIKENIKEWIEDEN+KENNEDY Portland
JASMINETV5TELEVISION ENTERTAINMENTACE SAATCHI & SAATCHI Manila
THE GAME BEFORE THE GAMEBEATS BY DR. DREBEATS SOLO2R/GA LONDON London
RABBIT RACEMEDIA MARKTMEDIA MARKTOGILVY GERMANY Frankfurt


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