The full Cannes Lions Film Craft shortlist
The full Cannes Lions Film Craft shortlist has been released. The winners will be announced at an awards ceremony tomorrow evening...
Cannes Lions Film Craft shortlist
| Title | Client | Product | Entrant Company |
|---|---|---|---|
| PROTOTYPE | CHANNEL 4 | BORN RISKY | 4creative London |
| UNBREAKABLE DRIVERS | TOYOTA MOTOR CORPORATION AUSTRALIA | HILUX | SAATCHI & SAATCHI Sydney |
| GOTH GIRL | HORNBACH | DIY HOME IMPROVEMENT SUPERSTORES | HEIMAT Berlin |
| #VIOLENCEISVIOLENCE | MANKIND | CHARITY | DARE London |
| THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | SOMESUCH London |
| THE LAST GAME | NIKE FOOTBALL | FOOTBALL APPAREL | PASSION PICTURES London |
| WIN CHRISTMAS | MULBERRY | MULBERRY | RATTLING STICK London |
| MONTY'S CHRISTMAS | JOHN LEWIS PARTNERSHIP | CHRISTMAS | ADAM&EVEDDB London |
| FROM SCRIPT TO SCREEN | SONY | SONY | ANONYMOUS CONTENT Culver City |
| THE BOY WHO BEEPS | GE | GE | BBDO NEW YORK |
| EMILY'S OZ | COMCAST | COMMERCIAL/PUBLIC SERVICE | BISCUIT FILMWORKS Los Angeles |
| 1914 TRUCE | SAINSBURY'S | SAINSBURY'S | AMV BBDO London |
| T-SHIRTS | IKEA | RETAIL | BLINK PRODUCTIONS London |
| 100 | LEICA GALLERY SÃO PAULO | CELEBRATING 100 YEARS OF LEICA PHOTOGRAPHY | STINK Sao Paulo |
| UNSKIPPABLE: FAMILY LONG FORM | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| HOTEL | UNILEVER | AXE | BBH NEW YORK |
| DADSONG | OLD SPICE | COMMERCIAL/TOILETRIES | BISCUIT FILMWORKS Los Angeles |
| THE WAVE | LAND ROVER USA | FIVE CAMERA SURROUND SYSTEM | Y&R NEW YORK |
| SILVERHAND | CANAL DIGITAL | PAY PER VIEW, CANALDIGITAL.NO | BACON OSL Oslo |
| MURMURATION | SKY | SKY ON DEMAND | THE SWEET SHOP Auckland |
| BIRTH | AUDI UK | AUDI SPORT/RS 3 SPORTBACK | BBH London |
| RIPPLE | NIKE | COMMERCIAL/CLOTHING & ACCESSORIES | BISCUIT FILMWORKS Los Angeles |
| FREESTYLE | ARLA FOODS | LURPAK SPREADABLE | MJZ LONDON |
| THE GENTLEMAN'S WAGER | JOHNNIE WALKER | ALCOHOL BEVERAGE | RSA FILMS Los Angeles |
| THE OTHER SIDE | HONDA | HONDA CIVIC TYPE R | SOMESUCH London |
| THE GUN | 20TH CENTURY FOX | DAWN OF THE PLANET OF THE APES | PULSE FILMS London |
| IF YOU'RE HAPPY | WEIGHT WATCHERS | WEIGHT LOSS | EPOCH FILMS New York |
| THE WHITE RUSSIAN | KAHLÙA | KAHLÙA | LUCKY GENERALS London |
| MADE IN NY | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles |
| SETTLE IT | WM WRIGLEY JR. CO | SKITTLES | MJZ Los Angeles |
| WHAT LIVES INSIDE - EPISODE ONE | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| WHAT LIVES INSIDE - EPISODE TWO | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| WHAT LIVES INSIDE - EPISODE THREE | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| WHAT LIVES INSIDE - EPISODE FOUR | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| UNICORNS | CANAL+ | CANAL+ | BETC Paris |
| DAD | WIND TELECOMUNICAZIONI | WIND | MERCURIO CINEMATOGRAFICA Milan |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON London |
| CLEANED OUT | HERTZ | HERTZ | SMUGGLER Los Angeles, CA |
| NOT IN THE SHAPE THEY USED TO BE | HILL'S PET NUTRITION | PERFECT WEIGHT PET FOOD | RED FUSE Prague |
| AIRPORT | NETFLIX | ENTERTAINMENT | DDB CANADA Vancouver |
| THE MONSTER-SMART LAUNCH | DAIMLER AG / SMART MM | SMART | BBDO GROUP GERMANY Berlin |
| WIN CHRISTMAS | MULBERRY | MULBERRY | ADAM&EVEDDB London |
| THE BOY WHO BEEPS | GE | GE | BBDO NEW YORK |
| EMILY'S OZ | COMCAST | COMMERCIAL/PUBLIC SERVICE | BISCUIT FILMWORKS Los Angeles |
| WOMEN'S RIGHTS | ROCK THE VOTE | COMMERCIAL/PUBLIC AWARENESS | BISCUIT FILMWORKS Los Angeles |
| PRICE OF PROGRESS | PRINCE EDWARD COUNTY | PRINCE EDWARD COUNTY | BBDO Toronto |
| UNSKIPPABLE: FAMILY LONG FORM | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| 1914 TRUCE | SAINSBURY'S | SAINSBURY'S | AMV BBDO London |
| SUPER CREEPY | DIRECTV | DIRECTV | MJZ Los Angeles |
| SCRAWNY ARMS | DIRECTV | DIRECTV | MJZ Los Angeles |
| DADHOOD | GENERAL MILLS | PEANUT BUTTER CHEERIOS | TRIBAL WORLDWIDE, A DIVISION OF DDB |
| THE WHITE RUSSIAN | KAHLÙA | KAHLÙA | LUCKY GENERALS London |
| MOTHER NATURE | CONSERVATION INTERNATIONAL | CONSERVATION INTERNATIONAL | TBWA\MEDIA ARTS LAB Los Angeles |
| THE OCEAN | CONSERVATION INTERNATIONAL | CONSERVATION INTERNATIONAL | TBWA\MEDIA ARTS LAB Los Angeles |
| CLEANED OUT | HERTZ | VAN RENTAL | ADAM&EVEDDB London |
| UNICORNS | CANAL+ | CANAL+ | BETC Paris |
| MY LAST DAY | AMNESTY INTERNATIONAL THE NETHERLANDS | DEATH PENALTY | OGILVY & MATHER AMSTERDAM |
| A MOTHER'S BODY | UNILEVER | DOVE | OGILVY & MATHER LONDON |
| CUSTOM-MADE COMMERCIAL | MAN LATIN AMERICA | VOLKSWAGEN DELIVERY TRUCKS | ALMAPBBDO São Paulo |
| MADE IN FRANCE | EDF | ENERGY | HAVAS WORLDWIDE PARIS |
| STEP OUT | EDF | ENERGY | HAVAS WORLDWIDE PARIS |
| TOO INFORMATIVE | DU | TELECOMMUNICATIONS | LEO BURNETT DUBAI |
| BRADY BUNCH | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO NEW YORK |
| #SORTA: RX | ESURANCE | INSURANCE | LEO BURNETT CHICAGO |
| UNSKIPPABLE: FAMILY LONG FORM | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| BOOTYLICIOUS | MONEY SUPERMARKET | MONEY SUPERMARKET | SONNY London |
| LEARN THE HARD WAY | THE PRINCE'S TRUST | CHARITY | CHI & PARTNERS London |
| DADHOOD | GENERAL MILLS | PEANUT BUTTER CHEERIOS | TRIBAL WORLDWIDE, A DIVISION OF DDB |
| WHAT LIVES INSIDE - EPISODE ONE | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| WHAT LIVES INSIDE - EPISODE TWO | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| WHAT LIVES INSIDE - EPISODE THREE | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| WHAT LIVES INSIDE - EPISODE FOUR | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco |
| DREAMING OF YAMS | FOODSTUFFS NZ | NEW WORLD | FINCH Sydney |
| POO FACE | PROCTER & GAMBLE | WIPES | SAATCHI & SAATCHI London |
| NOT IN THE SHAPE THEY USED TO BE | HILL'S PET NUTRITION | PERFECT WEIGHT PET FOOD | RED FUSE Prague |
| WELCOME TO AIRBNB | AIRBNB | AIRBNB | CIRKUS Auckland |
| PROTOTYPE | CHANNEL 4 | BORN RISKY | 4creative London |
| LIFE MOVES FORWARD | BNP PARIBAS FORTIS | EASY BANKING | CZAR Brussels |
| TOO DISTRESSING | DU | TELECOMMUNICATIONS | LEO BURNETT DUBAI |
| TOO INFORMATIVE | DU | TELECOMMUNICATIONS | LEO BURNETT DUBAI |
| THE CITY | HEINEKEN | HEINEKEN | TRAKTOR Los Angeles |
| EMILY'S OZ | COMCAST/XFINITY | COMCAST/XFINITY | GOODBY SILVERSTEIN & PARTNERS NY New York |
| 1914 TRUCE | SAINSBURY'S | SAINSBURY'S | AMV BBDO London |
| 100 | LEICA GALLERY SÃO PAULO | CELEBRATING 100 YEARS OF LEICA PHOTOGRAPHY | STINK Sao Paulo |
| HOTEL | UNILEVER | AXE | BBH NEW YORK |
| BIRTH | AUDI UK | AUDI SPORT/RS 3 SPORTBACK | BBH London |
| 37 DAYS | ATLANTIC GROUP | HEATERS | LEO BURNETT FRANCE Paris |
| AHEAD OF THEIR TIME | DODGE | COMMERCIAL/AUTOMOBILE | BISCUIT FILMWORKS Los Angeles |
| FILM4 IDENTS | CHANNEL 4 | FILM4 IDENTS | 4creative London |
| MECHANICS | AUDI | AUDI SERVICE | THJNK Hamburg |
| SHAPE YOUR TIME | CARTIER | WATCHMAKING | PUBLICIS 133 Paris |
| EVERY DAY IS DAY ONE | SAMSUNG | ASP SURF SPONSORSHIP, SAMSUNG GS5 | EXIT FILMS Melbourne |
| INTO THE WORLD | LAND ROVER GLOBAL | LAND ROVER VEHICLES | RKCR/Y&R London |
| 1914 TRUCE | SAINSBURY'S | SAINSBURY'S | AMV BBDO London |
| 100 | LEICA GALLERY SÃO PAULO | CELEBRATING 100 YEARS OF LEICA PHOTOGRAPHY | STINK Sao Paulo |
| DRIVE | GAP | GAP | RESET Santa Monica |
| LEBRON JAMES TOGETHER | NIKE | FOOTWEAR, CLOTHING AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| WINTER'S TALE | VOLVO CAR SWEDEN | VOLVO V70, XC70 AND XC60 | FORSMAN & BODENFORS Gothenburg |
| BIRTH | AUDI UK | AUDI SPORT/RS 3 SPORTBACK | BBH London |
| FREESTYLE | ARLA FOODS | LURPAK | MJZ LONDON |
| BEDS | IKEA | BEDROOM HOME FURNISHINGS / RETAIL | MJZ LONDON |
| AFTERGLOW - A PHILIPS AMBILIGHT EXPERIENCE | PHILIPS TV (TP VISION) | TV | AHLSTRAND & WåLLGREN Stockholm |
| THE WHITE RUSSIAN | KAHLÙA | KAHLÙA | LUCKY GENERALS London |
| 37 DAYS | ATLANTIC GROUP | HEATERS | LEO BURNETT FRANCE Paris |
| MECHANICS | AUDI | AUDI SERVICE | THJNK Hamburg |
| ORIGINAL SUPERSTAR | ADIDAS ORIGINALS | SNEAKERS | JOHANNES LEONARDO New York |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON London |
| SHAPE YOUR TIME | CARTIER | WATCHES | QUAD PRODUCTIONS Clichy |
| THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | FCB INFERNO London |
| MADE OF BLACK | DIAGEO | GUINNESS | AMV BBDO London |
| 100 | LEICA GALLERY SÃO PAULO | CELEBRATING 100 YEARS OF LEICA PHOTOGRAPHY | STINK Sao Paulo |
| CONVERSE: MADE BY YOU | CONVERSE | FASHION/APPAREL | ANOMALY New York |
| FREESTYLE | ARLA FOODS | LURPAK SPREADABLE | MJZ LONDON |
| THE PEOPLE'S FILM, 60 YEARS TOGETHER | VOLKSWAGEN | VOLKSWAGEN | FINCH Sydney |
| 37 DAYS | ATLANTIC GROUP | HEATERS | LEO BURNETT FRANCE Paris |
| CUSTOM-MADE COMMERCIAL | MAN LATIN AMERICA | VOLKSWAGEN DELIVERY TRUCKS | ALMAPBBDO São Paulo |
| POO FACE | PROCTER & GAMBLE | WIPES | SAATCHI & SAATCHI London |
| BEAUTY GREW ALL AROUND | REGENCY BEAUTY INSTITUTE | BEAUTY INSTITUTE | COLLE + McVOY Minneapolis, MN |
| HOTEL | AXE | AXE WHITE LABEL | WOODWORK MUSIC Salford |
| 100 | LEICA GALLERY SÃO PAULO | CELEBRATING 100 YEARS OF LEICA PHOTOGRAPHY | STINK Sao Paulo |
| DADSONG | OLD SPICE | BODY SPRAY | WALKER Portland |
| I SKIP LEG DAY | MERCEDES-BENZ CARS VERTRIEB DEUTSCHLAND | SMART EBIKE | BBDO GROUP GERMANY Berlin |
| 37 DAYS | ATLANTIC GROUP | HEATERS | LEO BURNETT FRANCE Paris |
| THE BOY RAISED BY GOATS | PROCTER & GAMBLE | PEPTO-BISMOL | PUBLICIS KAPLAN THALER New York |
| FREESTYLE | LURPAK | SPREADABLE | WIEDEN+KENNEDY London |
| WELCOME BACK | ENERGIZER | SCHICK HYDRO GROOMER | J. WALTER THOMPSON NEW YORK |
| POPOV, THE CLOWN | McDONALD´S GERMANY | McDONALD´S GERMANY | THJNK Hamburg |
| SHAPE YOUR TIME | CARTIER | WATCHMAKING | PUBLICIS 133 Paris |
| AMERICA START YOUR ENGINES | NBC SPORTS | NASCAR | HUNGRY MAN New York |
| EVERY DAY IS DAY ONE | SAMSUNG | ASP SURF SPONSORSHIP, SAMSUNG GS5 | 72ANDSUNNY AMSTERDAM |
| THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | SOUNDTREE MUSIC London |
| THE CITY | HEINEKEN | HEINEKEN | 750MPH London |
| WITH DAD | NISSAN | BRAND | TBWA\CHIAT\DAY Los Angeles |
| IF YOU'RE HAPPY | WEIGHT WATCHERS | WEIGHT LOSS | WIEDEN+KENNEDY Portland |
| LIGHTS | ADOT.COM | NPO | OGILVY & MATHER JAPAN Tokyo |
| MADE OF BLACK | DIAGEO | GUINNESS | AMV BBDO London |
| 1914 TRUCE | SAINSBURY'S | SAINSBURY'S | AMV BBDO London |
| THE WHITE RUSSIAN | PERNOD RICARD | KAHLUA | WAVE STUDIOS London |
| OUR SONG | UNITEDHEALTHCARE | VIRTUAL DOCTOR VISITS | LEO BURNETT CHICAGO |
| PIANO | DIAGEO | BUCHANAN´S | PAPAMUSIC Buenos Aires |
| THE SONG | APPLE | APPLE | TBWA\MEDIA ARTS LAB Los Angeles |
| INFREQUENT FLYERS CLUB | TIGERAIR | INFREQUENT FLYERS CLUB | McCANN MELBOURNE |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON London |
| EVERYONE IS GAY | MIX BRAZIL CULTURAL AND DIVERSITY ASSOCIATION | 22º MIX BRASIL FESTIVAL OF CULTURE AND DIVERSITY | NEOGAMA BBH São Paulo |
| I'M A DRIFTER, AGAIN | SPOTIFY | STREAMING MUSIC SERVICE | OGILVY NEW YORK |
| VACUUM LOVE | VORWERK INTERNATIONAL STRECKER & CO. | VORWERK KOBOLD VR200 | SAATCHI & SAATCHI DÜSSELDORF |
| POO FACE | PROCTER & GAMBLE | WIPES | SAATCHI & SAATCHI London |
| THE ROAD TO TWICKENHAM | BMW | BMW - SPONSORSHIP OF ENGLAND RUGBY | FCB INFERNO London |
| THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | WAVE STUDIOS London |
| NORMAL DAY | ARMY | ARMY | 750MPH London |
| THE BATTLE | CANALSAT | CANALSAT | KOUZ PRODUCTION Paris |
| LISTEN | NATIONAL FOOTBALL LEAGUE | PUBLIC SERVICE ANNOUCEMENT | GREY NEW YORK |
| THE OTHER SIDE | HONDA | HONDA CIVIC TYPE R | FACTORY London |
| LEBRON JAMES TOGETHER | NIKE | NIKE | BARKING OWL Los Angeles |
| THE LAST GAME | NIKE FOOTBALL | FOOTBALL APPAREL | PASSION PICTURES London |
| THE LAST ROAD TRIP | AB INBEV | STELLA ARTOIS | MOTHER London |
| BIRTH | AUDI | AUDI RS3 | MILL+ London |
| MAYA | SSE | SSE | THE MILL London |
| THE LEFT BEHINDS | FREEVIEW | FREEVIEW | LEO BURNETT LONDON |
| VACUUM LOVE | VORWERK INTERNATIONAL STRECKER & CO. | VORWERK KOBOLD VR200 | SAATCHI & SAATCHI DÜSSELDORF |
| WAR ON DRUGO | INSTITUTO IGARAPÉ | GLOBAL COMISSION ON DRUG POLICY | ALMAPBBDO São Paulo |
| ASSASSIN'S CREED UNITY | UBISOFT | VIDEO GAME | SID LEE Paris |
| BREAKDANCE | JOHNSON & JOHNSON | JOHNSON'S BABY, INSECT REPELLENT | DDB BRASIL São Paulo |
| T-SHIRTS | IKEA | RETAIL | MPC London |
| MONTY'S CHRISTMAS | JOHN LEWIS | CHRISTMAS | MPC London |
| BIRTH | AUDI | AUDI RS3 | MILL+ London |
| MAYA | SSE | SSE | THE MILL London |
| ALL-POWERLESS | MOPHIE | MOPHIE | DEUTSCH LA |
| WAR | THE HUMAN RIGHTS FOUNDATION | INSTITUTIONAL | GREY BRAZIL São Paulo |
| SHAPE YOUR TIME | CARTIER | WATCHES | QUAD PRODUCTIONS Clichy |
| BEDS | IKEA | BEDROOM HOME FURNISHINGS / RETAIL | MOTHER London |
| 3-SECOND COOKING "SHRIMP FRYING CANNON" | NTT DOCOMO | EXPANDED LTE NETWORK | AOI PRO. Tokyo |
| 3-SECOND COOKING "SUPER FRIED DUMPLING" | NTT DOCOMO | LTE ADVANCED (PREMIUM 4G) | AOI PRO. Tokyo |
| 37 DAYS | ATLANTIC GROUP | HEATERS | LEO BURNETT FRANCE Paris |
| SAMSUNG HOLIDAY DREAMS | SAMSUNG TELECOMMUNICATIONS AMERICA | SAMSUNG | R/GA New York |
| TRUE LOVE | 3 MOBILE | MOBILE SERVICE PROVIDER | INGO Stockholm |
| A MESSAGE TO SPACE | HYUNDAI MOTOR COMPANY | BRAND CAMPAIGN | INNOCEAN WORLDWIDE Seoul |
