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Commented ANC national spokesperson Jackson Mthembu, "It is indeed pleasurable for the ANC to have appointed this award-winning agency, led by Groovin Nchabeleng, the charismatic Ad Man of the Year and chairman of both Blueprint Strategic Marketing Communications and MMS Group, a holding group that owns brands such as Publicis, Leo Burnett and Starcom."
According to Mthembu, the clincher was Blueprint's inspired approach to integrated marketing and communications, as well as its proven, effective advertising solutions.